A glimpse of our speakers
A glimpse of our speakers
Just say no: why saying no as a product manager is the right thing to do
As PMs, we are often swamped with product requests, and some are harder to say no to than others (especially requests from senior management). While all requests have their reasoning - we can't realistically fulfill them all. In my lecture I will share how I learned to say no in a clear way and how I back up my decisions, using examples from my professional experience as a PM and from various industry leaders.
Success requires making tough decision. Be brave or fail!
As product managers we often find ourselves in the epicenter of changes. Sometimes we initiate them, sometimes they happen to us. In both cases the PM has to have the courage and the passion to make the right calls, even if they are widely unpopular or questionable.
This presentation will cover the case study of AutoCAD Mobile that had to undergo a monumental strategic shift during its highest business success and describe how our PM team is embracing the change and setting the product up for success in the long term.
Google Design Sprint as a Change Kick starter - GDS Theory and practice
The Google Design Sprint is a methodology for effectively upgrading an existing product, kickstarting the development of a new product or quickly examining new ideas. The method’s main idea is to follow five steps in five days: (1) Analyze the problem, (2) Suggest solutions (3) Select the winning idea (4) Create a prototype (5) Perform usability testing.
In this talk I’ll discuss the theory in detail, some real life stories of its application, especially among Israeli participants. We’ll discuss the adaptations we did in UI and its pros and cons against other approaches.
Failure is just a stepping stone to success
If at first you don't succeed, try again. In this talk, Yair Zehavi, a serial entrepreneur, and corporate executive will discuss why product managers should not fear failure and leverage it to achieve success
Leading with an Outward Mindset
Product managers engages in many tasks and leads people around them to accomplish a common goal.
While their skills and competences are very important, their leadership capability is determined by something deeper.
Something so foundational, which drives and dictates the effectiveness of every action and has huge impact on results.
What is this unseen force? Mindset.
Mindset is about how we see other people, how we perceive our work and how we focus on our objectives.
Imagine what would happen if every person operated with a mindset that focus on the success of everyone around them.
What would happen to collaboration? What would happen to performance? What would happen to results?
This talk will present the Outward Mindset and how it can help you to lead and manage more effectively.
This talk will increase your self-awareness of your own mindset and provide you a tool to start implement an outward mindset in your role.
How to brand and market your SW B2B product by Social media?
Product manager are usually playing also as brand managers and often has a vital role at the marketing phase . This lecture will teach us how to brand and market your B2B product by Social media What are the challenges we face as brand managers and what strategy to choose? The lecture will cover a case study in which social media was a major player in branding the product.
Insights from building the first fully-autonomous digital marketer
Oh boy, it's got a life of it's own. We've built an AI-based fully-autonomous system that plans marketing campaigns on its own, builds and executes on its own, continuously analyzing data, extracts info and takes action on behalf of its customers in the open-ended world of marketing.
This presentation will cover insights from the journey we went through to build Albert, from product strategy through product and dev methodologies, to internal operations - and the product guidelines that allow us to build Albert and (try to) control it.
Game Theory and Psychology of Decision Making
This lecture deals with Game Theory and Psychology of Decision Making.
In this lecture we will:
- Meet the Nobel Prize laureate John F Nash and familiarize ourselves with his celebrated equilibrium
- Learn the basic ideas of the Art of Negotiation
- Learn about the importance of cooperation
- Introduce the world champion in strategic thinking
- Learn how statistics bolster lies
- Partake in John Maynard Keynes’s "Beauty Contest" Competition and study its association with stock trading
*** The Full Lectures List Will Be Released Soon