About the lecture:

 Managing products like doctors treat patients


 You think product management is stressful? So what’s a doctor to say?

 Let’s explore how product decisions are made in the high stakes B2B2C world of medical devices and pharmaceuticals.

How do we align the often-contradicting interests of patients, healthcare professionals and payers? How do we find out what their REAL needs are? How do we define an efficient, cost-effective MVP? How do we innovate while leveraging strict regulation, rather than fighting it? And how do we do all that without getting an ulcer…?

This lecture will reveal some of the practical decision-making secrets of the people who make life and death decisions every day, so you can implement them in any industry.