About the lecture:

As I love innovation – I will never work for a company with customers

As a startup you strive for customers, but once you have (more than a few) customers you realize that customers kills innovation! They fill your backlog for the next few years, take highest priority, constantly demand attention of R&D, focus only on the present (and yes: they are annoying and takes the fun out of innovation!).

In this session we will discuss a practical approach to lead innovation in a company with demanding  customers.