About the lecture:
Value Management for Product Managers
Smartsheet.com is trying to compete in a very crowded market – SW tools for project
management (there are more than 500 tools!!!). They succeeded in achieving ten million
users and 500% growth in revenue over three years. They did it by bringing a “very high
value for money” offer, focused on their customer needs.
Value Management is one of the key success factors for firms and for Product
Managers. The ability to focus on the high value features and skip the development
of non-high value features, allows firms to speed up their time to market, to grow
profits and most of all, to achieve happy customers.
In our presentation we will speak about the main five processes in Value Management
and we will demonstrate two simple tools (Value Diagram and Prioritization Matrix) that
will assist you in focusing on the high value features.
Dvir Zohar is the CEO of Simple. Simple helps firms move faster, by implementing
simple processes and tools. Dvir Zohar has 30 years of practical experience in product
development. He is working with wide range of firms including large international firms,
leading Israeli firms and a lot of startups.