Lior Zadicareo

Managing Partner and Head of PM Consulting, Starvision

About the lecture:

Innovate using the science of Product Management

When you innovate, you do not know whether your new product has real value until you test it in the market. Setting clear, measurable goals is essential in the innovation process as they enable you to learn what works and what does not and find the right product/market fit. In other words, scientific approach to Product Management is essential for innovation.