About the lecture:
User Trust – The (U)X Factor not only in E-commerce
One of the major hurdles in encouraging user adoption of a system is trust.
Gaining user trust is an issue I have deliberated in my recent projects, in B2B systems and certainly in B2C systems as well.
In this talk I will present several examples of the importance of user trust in systems for improving KPIs such as overcoming the registration barrier, creating engagement, preventing abandonment, and of course encouraging purchasing – in the e-commerce field and in others.
I will present a model and provide examples and practical tools for gaining user trust.
And for dessert, I will analyze a surprising example: how we gained the user's trust by accentuating the disadvantages of a product in an attempt at increasing the conversion rate.