Talia Gertman

Lecturer and Digital marketing Consultant for International Companies

About the lecture:

How to brand and market your SW B2B product by Social media?

Product manager are usually playing also as brand managers and often has a vital role at the marketing phase . This lecture will teach us how to brand and market your B2B product by Social media What are the challenges we face as brand managers and what strategy to choose? The lecture will cover a case study in which social media was a major player in branding the product.