Edik Mitelman

Senior Manager, Head of AutoCAD Mobile, Autodesk

About the lecture:

Success requires making tough decision. Be brave or fail!

As product managers we often find ourselves in the epicenter of changes. Sometimes we initiate them, sometimes they happen to us. In both cases the PM has to have the courage and the passion to make the right calls, even if they are widely unpopular or questionable.

This presentation will cover the case study of AutoCAD Mobile that had to undergo a monumental strategic shift during its highest business success and describe how our PM team is embracing the change and setting the product up for success in the long term.