About the lecture:
Setting up 'A/B testing' for success.
Booking.com is one of the world's largest online companies where 150+ product teams help millions of daily visitors to choose the right accommodations among one of our 29M+ listings in 200+ countries. By working autonomously in every part of the customer journey, the teams can quickly react and adapt to customer needs.
At any given time point, millions of users from all over the world are exposed to 1000+ concurrently running experiments.
Join us to hear more about how to avoid the typical A/B testing mistakes, learn why allocating the right experiment traffic and running experiments in parallel is so essential for your product success.