The sudden events of October 7th caught us off-guard, as they did everyone. Within hours, we received a call to action from an aid organization, tasking us with creating a system to help secure shelter for families who had suddenly found themselves without a home. What unfolded in the following seven days was nothing short of extraordinary. Our team rapidly developed a product that became a critical tool for hundreds of command centers nationwide, enabling them to coordinate relief efforts across the county effectively. In this session, we'll share our journey, the critical insights we gained as product managers, and the human lessons we learned while responding to a crisis of unforeseen scale