SUNDAY - 27.12

Keynote Speaker Rich Mironov ||Product Management Guru
21:10 - 22:00
Keynote Speaker Rich Mironov
Product Management Guru
Growth of Product Management into Product Leadership

Over the last decade or more, product managers and tech companies have gained influence and a seat at the executive table.
Rich will talk about moving from internal translators of technical stories to directly gathering customer insights, driving strategy, and focusing on end customer value in addition to revenue.

Bio:  Rich Mironov is a 35-year veteran of software product management including 6 B2B startups. He is a smokejumper product executive – parachuting into software companies to run product teams on an interim basis – and has coached scores of product leaders. He founded Product Camp, has been blogging about software product management since 2002 and his “Art of Product Management” was one of the first books on the subject.  Rich thinks a lot about product organizations, working with company executives, and the economics of software.

Eran Zarachovitch
Eran Zarachovitch
Product Stand Up










MONDAY - 28.12

Ori Yitzhaki ||VP Product, JFrog company logo DARK
09:10 - 09:30
Ori Yitzhaki
VP Product
Products to Platform: Making the Leap

Products produce a single revenue stream, while platforms that connect two or products with synergy can accelerate it.

A large number of the world’s most valuable companies by market capitalization are platform companies and although some of those companies started with platforms, many started with products.

 Not every company, however, makes the leap successfully.


In this session, I will tell the JFrog platform story, what the product team should consider before and after taking this leap forward and what can make the difference between effective transformations and a failure.

Tamar Shachar || Chief Product Officer, company logo DARK
09:30 - 09:45
Tamar Shachar
Chief Product Officer
How to build customer trust

A few unlocks to building customer trust and why is it so important

09:45 - 10:05
Nir Aravot
Product Manager 2.0 - the Accountable Lead.

3 years ago at Klarna we redesigned our way of working in order to remove

dependencies between teams; enable them to run faster; and ship high quality

products that our customers will love. Quickly.

We realized that modifying the product manager role is key to achieving this goal.

That’s why today, product managers at Klarna are also “Accountable Leads”.

What does it mean to be an accountable lead?

How does this change impact the product manager role?

What have we learnt about this model in the last 3 years?

In this talk, I’ll share my two cents on this topic, as well as provide you with a

starter kit for adopting this model in your company.

Anat Amibar ||COO, 6Over6 company logo DARK
10:05 - 10:25
Anat Amibar
Product & Regulations: A Love Story

When I first learned I needed to get my software product FDA approved, I panicked. Then I figured I could hack it. I was wrong on both counts.
This is the story of how I learned to love the regulatory landscape in which my products live and thrive.

Tomer Shay ||CEO & Co-Founder, EverSQL company logo DARK
10:25 - 10:35
Tomer Shay
CEO & Co-Founder
3 steps we took to increase our SaaS sales in 3x

Selling a product in a zero/low touch based SaaS is both challenging and fun. In this talk, we'll present 3 steps we took to increase the awareness and engagement of the developers community with our database optimization product. We'll discuss our tool based marketing approach, our specially crafted emails, and the engagement of our potential customers with our product.

10:35 - 11:00
Israeli Product managers ||Witty Panel
Israeli Product managers
Witty Panel
Zohar Shrem || Senior Ergonomic consultant and an Occupational therapist
21:00 - 21:45
Zohar Shrem
Senior Ergonomic consultant and an Occupational therapist
The Wonder of Ergonomics at Home


The new reality brought us to work long hours from home.


It seems like a simple task, but for most of us the house is not adjusted for prolonged work.

And the result ... temporary discomfort leads to pain that might quickly turn into a chronic injury.

·       What is the correct way to work with a laptop?


·       Which chair should we sit on?

·       How to work with two screens?

·       What is 20X20X20?

·       How can we work properly even when there are no ergonomic accessories in the house?

·       What's the problem with sunlight coming from the window?









21:45 - 21:50
Vered Feldman||Actress and a body language expert.
21:50 - 22:35
Vered Feldman
Actress and a body language expert.
Body language on cam

These days everything is going through an adjustment to the online media and sending a message through the camera is not always as simple 

Due to my experience accompanying startups, companies and public organizations to the a correct use of body language in video calls, I have developed practical guide lines that will allow you to transfer your message effectively on camera and make your presentations highly professional.  Suitable for anyone who moves their business to online medias and may find themselves dealing in an unknown and inconvenience zone
Vered Feldman- an actress and a body language expert.

TUESDAY - 29.12

Shai Frank ||VP Product, Optimove company logo DARK
09:00 - 09:20
Shai Frank
VP Product
Roadmap/Strategy Fit

How I aligned the company around a flexible initiative-driven roadmap and stopped lying to everyone.

Many of us build annual or quarterly product roadmaps by prioritizing the backlog based on each feature’s value and estimated effort. But the reality is that this hardly ever ends up as planned. In this talk I will show you how I implemented a practical process of prioritizing customer problems rather than features, resulting in better alignment of the company around a flexible and strategic initiative-driven roadmap.   

Shani Fargun || Product Manager , Simbionix – 3D Systems company logo DARK
09:20 - 09:40
Shani Fargun
Product Manager
Simbionix – 3D Systems
!When COVID gives you lemons – turn them into lemonade

One day early in 2020, the entire world was thrown into "chaos” due to a fast spreading global pandemic. Suddenly, the customers’ needs and product usage changed dramatically.

The question became: how can we continue and manage our products during this crisis in real-time?

In this talk I will depict how the PM team rapidly adapted to the situation, collected the flux of information from clients, monitored these changes, and identified the crucial market needs.

I will also demonstrate a series of actions and products that were implemented in order to fit the new market needs, show how the crisis was overcome, and share general insights on innovative and dynamic product management

Ariel Weiss ||Decision Product Manager, Riskified company logo DARK
09:40 - 10:00
Ariel Weiss
Decision Product Manager
Explain yourself - how explaining your decisions can lead to better accuracy

Why does Netflix think Tiger King is what I’ll want to watch next? Will knowing the reasoning behind their technology make a difference in how likely I am to follow their recommendation? 
As a product manager, developing explainable products is difficult and will not always have a direct effect on your metrics, so why invest in it? At Riskified, our customers’ transaction approval rate depends on us, which means we have to be adept at explaining our decisioning process while making sure our standard of accuracy stays at top performance. But what exactly is the tradeoff between accuracy and explainability? Is there a tradeoff at all?

 In this session, I’ll share my experience dedicating a year of development to explainability, even while it wasn’t clear how it would be reflected in our KPIs. I’ll show you how this led me to understand that not only are accuracy and explainability not in conflict but .when done right, they feed into each other, resulting in an ever-evolving Flywheel Effect

Yoav Yechiam ||Optimization and Analytics Specialist. Managing Partner , The Product Alliance company logo DARK
10:00 - 10:10
Yoav Yechiam
Optimization and Analytics Specialist. Managing Partner
The Product Alliance
The beauty of product intuition and why doesn't it work

"A good PM uses empathy to get into their user's head and drive their experience in the direction maximizing the product goals". But are we really as good as we think we are? In this lightning lecture we'll challenge YOU to test your intuition and prove once and for all what the 'data-driven' approach is full of... Enter at your own risk of disappointment.


Betty Keren || Product Manager, Microsoft company logo DARK
10:10 - 10:20
Betty Keren
Product Manager
Adapting to changes in users, lessons we learned at Microsoft Teams.

No one knows how long the coronavirus pandemic will last, but it should be obvious by now that even after we will go back to our normal routines - our users’ behaviors and habits might never be quite the same.

 As product managers we often find ourselves defining our user personas in the early stages of the product, but in the post-COVID world – will our personas remain the same?


I’m excited to share with you some of my thoughts and help you to embrace and adapt to this new world by better understanding your users, their new needs, new behaviors, and their new goals.

 In this talk, I will focus on 4 important ways this might impact your product, and will share some examples of products that have already adapted to the new world, including Microsoft Teams which I’m working on.


Gil Bouhnick ||VP Product, Pipl company logo DARK
10:20 - 10:40
Gil Bouhnick
VP Product
 Thinking ‘Product’ as a founder

A product manager who is also a startup founder is responsible for the success of the company before the success of the product.

Product decisions are derived not only from customer needs, but also from marketing goals, sales, unit economic, fundraising, HR, and more.

In a startup, the level of uncertainty is high and the activity is constantly evolving. In such a reality, the goals are short-term, the cost of delay is high, and the decision-making process is super agile and minimalistic.

 On the other hand, the founder’s toolset is wider, and the product is just one tool for fulfilling the company’s vision.

10:40 - 11:00
Product Management - Director Edition
Product Management - Director Edition
Nadav Eyal||Senior commentator at “ News 13” and a publisher at “Yedioth Aharonot”.
21:00 - 21:50
Nadav Eyal
Senior commentator at “ News 13” and a publisher at “Yedioth Aharonot”.

Senior commentator at “ News 13” and a publisher at Israel’s largest daily newspaper “Yedioth Aharonot”.  The lecture  - “ THE FACE OF AMERICA – POST ELECTION 2020”  is all about the continuing major changes that the American society is going through for the last years and have been significantly accelerated during Donald’s trump presidency, and it’s future implications on the American social fabric , its economy and the Global effects . Nadav relates to the Israeli -American alliance and the likely changed American attitude in Joe Biden’s futured presidency, especially in two major topics : Iran Nuclear agreement and the Israeli-Palestinians issues .


09:00 - 09:20

Be data driven informed

As PMs we are expected to be data-driven and base decisions on user usage data. In this talk I will suggest a different approach of being data-informed, meaning that user usage data is only 1 source of input out of many to base product decisions on.

Keren Wexler ||Sr. Director Product Management, Pendo company logo DARK
09:20 - 09:40
Keren Wexler
Sr. Director Product Management
How to earn the trust of the CEO

My personal story of how I transformed my product team into an independent empowered team, trusted by our management.

A one-year journey where we practiced extensive use of data, listening to the voice of the customer, and communicating effectively with executives. 

I'll share simple tools, techniques, and guidelines that any product manager can practice.


Tamar Schultz ||Director of product, Taboola News company logo DARK
09:40 - 09:55
Tamar Schultz
Director of product
Taboola News
From constraint to value

Bringing value to users is the mission for any product manager, but what happens when you have a feature that brings value to the business but not to it's users? What do you do next

Eilon Reshef ||Co-Founder and Chief Product Officer, Gong company logo DARK
09:55 - 10:15
Eilon Reshef
Co-Founder and Chief Product Officer
Turning Customers into Raving Fans

Gong customers praise its product and give it high scores. In this talk, Eilon covers how the Gong team is executing towards high customer satisfaction and high user impact. Eilon reviews the main Gong product principles and team approaches to this end, and provides examples on how these principles come into play in practice

Arbel Zinger || Product Manager, Google Search company logo DARK
10:15 - 10:35
Arbel Zinger
Product Manager
Google Search
PMing COVID-19 - Building for a pandemic

As the Google's Crisis Response product manager, I build products to help people find relevant information during earthquakes, wildfires, floods  and other disasters. What happens when the crisis is global? What are the challenges (and opportunities) I tackled during the COVID-19 crisis. How and when we figured out something big is happening and we need to react to it
How do you module User needs and move the whole organisation in order to build a product that provides local, fresh and actionable information?


10:35 - 11:00
Becoming Product Managers Panel
Becoming Product Managers Panel
Crossing the chasm - from interviewee to employee in COVID times
Product Trivia
21:00 - 21:20
Product Trivia
Einav Galili
21:20 - 22:10
Einav Galili
Humor as an essential tool 

Media host, comic writer and satirist- talks about humour as an essential tool in the work environment and in everyday life and teaches basic comedy principles and tricks to help put it to use.