Great product ideas don’t sell themselves—product managers do. Securing internal buy-in is a crucial yet often overlooked skill that determines whether your vision makes it from roadmap to reality.

Join Shefa Weinstein, a seasoned PM with 18 years of experience—including five at Gong—where she’s helped shape products in a fast-scaling environment. Shefa will break down the key stages of internal advocacy: convincing leadership to invest in your ideas, inspiring developers and designers to rally behind your vision, and ensuring GTM teams are equipped to champion your product in the market.

Through real-world examples from Gong she will share practical strategies for tailoring your message to different stakeholders, addressing their unique concerns, and fostering alignment across teams.

Walk away with actionable techniques to sharpen your internal pitch, build momentum for your ideas, and drive meaningful impact within your organization.