Think product. Think impact.

ProductX Week 2021 will focus on equipping Product Managers of all ranks practical tools to increase their impact on the business success.

We've selected the top success stories of Senior PMs who significantly increased Their Impact in 2020-2021 and are willing to share the lessons they've learned.

Impact Increasing Success stories from Alibaba, Gong, JFrog, Taboola, Outbrain, Pecan, Namogoo and more.

Among the successful tools and approaches for Increasing Iimpact that will be presented in the conference are:

  • PLG for none PLG organizations – Transitioning from High Touch to Low Touch
  • Adapting Product Operations methodologies.
  • Building a roadmap of IMPACT LIFTERS rather than valuable features
  • Seeking Must Have features that are common to (almost) all users
  • Cooperating with sales – Win-Loss analysis and Battle Cards
  • Dual Track Agile methodology with max freedom to each team
  • Use Deep Competitive analysis as a replacement for MVP


And the icing on the cake:

  • What is the secret weapon of the most experienced person in the conference?


Come and learn about a variety of successful tools and approaches that can increase your PMing impact.

Adopt those that fit your needs, your products and your organization best.


Covid-19 will not surprise us

The last time we met face to face was in 2019 and we are thrilled for our imminent ProductX Week 2021 conference.

We’re ‘cooking up’ an impactful hybrid conference for everyone and the speakers are already busy at work preparing their talks.

Given that we live alongside Covide-19 and adhere to changing restriction day to day, it is important to note that the conference management team will follow all public health guidelines provided nearer to the time of the event.

In accordance with the Ministry of Health Covid-19 requirements, entrance to the conference will be permitted with presentation of a valid ‘Green Pass’ only, valid Covid-19 recovery certificate, or prof of negative Covid-19 test taken up to 48 hours prior.

There are two types of tickets:


Full Conference Pass 

This ticket provides access to our three-day HYBRID event (In-person day on Dec 27th at the Smolarz Auditorium in Tel Aviv, and 2 "live” On-line morning events on Dec 28th-29th).


On-line Only 

This ticket provides access to our two-day "live” On-line morning events on Dec 28th-29th, as well as access to the recorded lectures from the In-person event, which will be available on VOD from Jan 3rd .


In order to make it easier for you during these uncertain times, you will be able to convert a Full Conference Pass (which includes entry to an In-person event) into an Online Pass up to and including Dec 13th.

You will also, be entitled to a refund for the price difference between the ticket (excluding a 50 NIS commission).

Requests to switch a Full Conference Pass to an Online Only Pass, should be forwarded to .


Requests to switch from an Online Pass to a Full Conference Pass (please note the price difference) can be forwarded at any time, and approval will be granted provided vacancy at the venue.


The ProductX management team reserves the right to transfer the entire conference to a fully online conference, in the event of limitations on public gatherings.

We hope to see you all as planned on Dec 27th.