Hilla Karni

VP Product & Customer Marketing , ClickSoftware

About the lecture:

 Mind the Gap – how to better engage with your Sales and Marketing teams



As a product manager, working effectively with the Sales and Marketing teams is essential. Sales and Marketing represent your channels to promote and sell your products in the market, but some Product teams can find this collaboration to be tricky. The language is different, incentives are different, the way the teams work is different. So how can you bridge those gaps? In this session we will go over real use cases and examples and provide pragmatic tips on how to overcome the natural challenges in this relationship over the course of  the product life cycle.