About the lecture:

Product Growth - From Enterprise to SMB and back - How to expand your product to new markets




  • Building a great product is not enough. Having Product-Market-Fit does not guarantee your growth and success. Understanding the fine relations between Product, Market, Business model, and Acquisition channel is key to building a lasting and solid product strategy.
  • In this session, I will discuss how to create a sustainable product growth strategy and how to expand your product down and upmarket. I will cover some key considerations you need to take to ensure growth in your current market and expand your product to new markets, Enterprise to SMB, SMB to B2C, etc.