Anna Zapesochini

VP Product, DoubleVerify
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About the lecture:

Infusing AI into your Products: Best practices for Product Managers and Leaders

While AI is increasingly prevalent and applicable to any industry, many product leaders and product managers haven’t had a chance to incorporate it into their products yet. It’s not always trivial to figure out how one can move from a state of basic understanding of the added value and transformational power of AI, to an actionable and cost-effective plan for incorporating AI. Some keys to success include choosing the right problem to solve with AI, the optimal KPIs, and the appropriate training data.

As DoubleVerify has successfully gone through this process in the last couple of years, we’d like to share with you some of our learnings (aka mistakes), pitfalls that we’ve encountered, and best practices for building a cost-effective path to ML products.