About the lecture:
From Growth to Profitability: Rethinking Product Strategy in a Changing Times
Last year, our product just started gaining traction and showing initial signals of growth.
But then, as the ecosystem changed, we looked around and noticed a different reality than the one we had planned for. Budgets were tight and our team was cut in half.
In this new era of uncertainty, a critical question emerged: Does our product still keep its fit in this new landscape? It was a new game, and we needed to prove our worth in terms of profit rather than simply chasing growth
What did we do? Join me when I unveil how we adapted our strategy to embrace this disruption into a fresh beginning. We’ll explore how we navigated this journey to ultimately transform us into a significant profit unit within the company while remaining committed to our mission of providing clinical value to patients