About the lecture:

Stepping into a new category - How to make it, and live to tell about it


Ever been pleasantly surprised when a vendor offers products across different categories, perfectly complementing your needs? It's like discovering a clothing store also selling the perfect accessories, completing the perfect outfit.

Join me for the real story of JFrog's journey - From aiding Engineering Teams with DevOps solutions to empowering Security Leaders with Application Security solutions. Among other success factors, we'll focus on the crucial role of Building and Leveraging Trust as ongoing drivers for growth and customer satisfaction