In today's competitive landscape, creating and sustaining unique differentiators, or "moats," is more challenging than ever. Just as my mother-in-law's unique cooking keeps us coming back to her table, a company's distinctive features keep it ahead in the market. Despite her generosity in sharing recipes, my attempts to replicate her dishes never quite match up. This experience illustrates how companies create their own protective moats—those unique traits and capabilities that set them apart from competitors, much like the moats around medieval castles. Identifying, articulating, and maintaining these moats has always been a difficult task, but it's even more crucial now with the rise of LLM models and the multitude of start-ups leveraging them.

In this exciting era where large language models (LLMs) have become widely accessible and commoditized, building sustainable moats is essential for product differentiation and growth. Companies must go beyond the surface-level features and delve into what truly makes them unique to maintain a competitive edge. This talk aims to shed light on the significance of moats in product management, offering practical strategies to identify, build, and sustain them, ensuring your products remain compelling and resilient in an ever-evolving market.