We’re all told that PMs need to be ‘more business-oriented,’ but many of us discover what that really means only after painful missteps.

In this talk, we’ll reflect on common assumptions about product management and explore how decisions about roadmaps, customer priorities, and business models can carry unexpected financial consequences. Through stories of growth and maturing as a PM, this session invites you to broaden your perspective and align your product vision with business impact - wherever you are in your journey.