Join us for an in-depth exploration of how AI is transforming B2B product management through a real-world case study. We'll examine how traditional product processes are being redefined in the Gen AI era, from validation methodologies to rapid prototyping. Drawing from our recent launch of SafeCollab, Lightricks' enterprise solution, we'll share practical insights into the changing landscape of product development and discuss emerging roles and competencies crucial for the future of product management. The session will provide valuable takeaways for product managers navigating the intersection of AI and enterprise solutions.