Making a change in your product – sometimes it's about development, sometimes it's about avoiding risk or a willing to change your business orientation.
Sometimes the necessity to make changes comes from outside or dictated by the market.
This year we will discuss how, when and even why products are changed.
How to make changes that elicit positive responses from the market, and how to change the market by disruptive product innovation.
We will learn about signs that a change in product is needed?
What's the difference between short and long-term changes, and between functional and technological (or combined) changes?
The knowledge about product changes in our industry is extensive. This year experienced Product Managers who made significant product changes (more successful or less so) will share their experiences and considerations, so that we can learn an implement in the future.
We will discuss also changes in a Product Manager's career: Development, re-organizations of product teams and leadership skills.
In the ProductX conferences we all share knowledge, meet, interact with other product managers, and take home practical information and food for thought.
As PMs, we are often swamped with product requests, and some are harder to say no to than others (especially requests from senior management). While all requests have their reasoning - we can't realistically fulfill them all. In my lecture I will share how I learned to say no in a clear way and how I back up my decisions, using examples from my professional experience as a PM and from various industry leaders.
As product managers we often find ourselves in the epicenter of changes. Sometimes we initiate them, sometimes they happen to us. In both cases the PM has to have the courage and the passion to make the right calls, even if they are widely unpopular or questionable.
This presentation will cover the case study of AutoCAD Mobile that had to undergo a monumental strategic shift during its highest business success and describe how our PM team is embracing the change and setting the product up for success in the long term.
The Google Design Sprint is a methodology for effectively upgrading an existing product, kickstarting the development of a new product or quickly examining new ideas. The method’s main idea is to follow five steps in five days: (1) Analyze the problem, (2) Suggest solutions (3) Select the winning idea (4) Create a prototype (5) Perform usability testing.
In this talk I’ll discuss the theory in detail, some real life stories of its application, especially among Israeli participants. We’ll discuss the adaptations we did in UI and its pros and cons against other approaches.
If at first you don't succeed, try again. In this talk, Yair Zehavi, a serial entrepreneur, and corporate executive will discuss why product managers should not fear failure and leverage it to achieve success
Product managers engages in many tasks and leads people around them to accomplish a common goal.
While their skills and competences are very important, their leadership capability is determined by something deeper.
Something so foundational, which drives and dictates the effectiveness of every action and has huge impact on results.
What is this unseen force? Mindset.
Mindset is about how we see other people, how we perceive our work and how we focus on our objectives.
Imagine what would happen if every person operated with a mindset that focus on the success of everyone around them.
What would happen to collaboration? What would happen to performance? What would happen to results?
This talk will present the Outward Mindset and how it can help you to lead and manage more effectively.
This talk will increase your self-awareness of your own mindset and provide you a tool to start implement an outward mindset in your role.
Product manager are usually playing also as brand managers and often has a vital role at the marketing phase . This lecture will teach us how to brand and market your B2B product by Social media What are the challenges we face as brand managers and what strategy to choose? The lecture will cover a case study in which social media was a major player in branding the product.
Oh boy, it's got a life of it's own. We've built an AI-based fully-autonomous system that plans marketing campaigns on its own, builds and executes on its own, continuously analyzing data, extracts info and takes action on behalf of its customers in the open-ended world of marketing.
This presentation will cover insights from the journey we went through to build Albert, from product strategy through product and dev methodologies, to internal operations - and the product guidelines that allow us to build Albert and (try to) control it.
This lecture deals with Game Theory and Psychology of Decision Making.
In this lecture we will: