home PRODUCT EXCELLENCE 2021

10 years

Product
Excellerate 2022

DEC 28th Hybrid

08:00-17:00

Smolarz Auditorium, Tel Aviv
live broadcast for On-line participants

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GET YOUR TICKET HERE   

Product Management Annual Conference

For more details: info@productx.org

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GET YOUR TICKET HERE   

Product Management Annual Conference

For more details: info@productx.org

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Speakers

  • Marty Cagan || Partner at Silicon Valley Product Group

    Marty Cagan

    Partner at Silicon Valley Product Group
    • https://www.linkedin.com/in/cagan/
  • Tal Guttman || Senior Director // Head of Strategic Growth

    Tal Guttman

    Senior Director // Head of Strategic Growth
    • https://www.linkedin.com/in/tal-guttman-2844a04/
  • Shahar Markovitch || GM New Products & Strategy, Simply

    Shahar Markovitch

    GM New Products & Strategy, Simply
    • company logo LIGHT
    • https://www.linkedin.com/in/shaharmarkovitch/
  • Yoav Yechiam || Analytics Specialist and Managing Partner, The Product Alliance

    Yoav Yechiam

    Analytics Specialist and Managing Partner, The Product Alliance
    • company logo LIGHT
  • Jack Ziv || Head of Investigative Analytics, Cellebrite

    Jack Ziv

    Head of Investigative Analytics, Cellebrite
    • company logo LIGHT
    • https://www.linkedin.com/in/jack-ziv-7921aa4/
  • Hadas Sheinfeld || Strategic Product Thinker

    Hadas Sheinfeld

    Strategic Product Thinker
  • Dotan Egozi || Product Lead, Monday

    Dotan Egozi

    Product Lead, Monday
    • company logo LIGHT
    • https://www.linkedin.com/in/dotanegozi/
  • Uri Nativ || CPO and Co-founder, Torii

    Uri Nativ

    CPO and Co-founder, Torii
    • company logo LIGHT
    • https://www.linkedin.com/in/unativ/
  • Omer Efrat || VP Product, Torq

    Omer Efrat

    VP Product, Torq
    • company logo LIGHT
    • https://www.linkedin.com/in/omerefrat/
  • Ido Milstein  || SVP product, Hello Heart

    Ido Milstein

    SVP product, Hello Heart
    • company logo LIGHT
  • Eyar Zilberman || Chief Product Officer, Datree

    Eyar Zilberman

    Chief Product Officer, Datree
    • company logo LIGHT
    • https://www.linkedin.com/in/eyar-zilberman/
  • Adi  Dagul || Senior Product Manager,Bizzabo

    Adi Dagul

    Senior Product Manager,Bizzabo
    • company logo LIGHT
    • https://www.linkedin.com/in/adi-dagul/
  • Roee Peled || VP Product,888

    Roee Peled

    VP Product,888
    • company logo LIGHT
    • https://www.linkedin.com/in/roee-peled-4617b43/
  • Itai Tomer || VP Products, HolistiCyber

    Itai Tomer

    VP Products, HolistiCyber
    • company logo LIGHT
    • https://www.linkedin.com/in/itai-tomer/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABMl6UB2J6loIETYYFdXn8vHCz3XLkMT-A

Product Excellerate.

Level Up – Do better in less time.

This year the conference will focus on our need to carry-on in-depth, professional Product Management tasks, while developing methods which accelerate the work processes. The day will be dedicated to the 4 to 6 most important skills required in the work of Product Management: Discovery, managing Roadmap, finalizing product strategy, critical thinking, sales support, etc. In each one we will learn how to achieve more in less time.

Covid-19 will not surprise us

Given that we live alongside Covide-19, it is important to note that the conference management team will follow all public health guidelines provided nearer to the time of the event.

 

There are 3 types of tickets:

*In-person event

In-person day on Dec 28th at the Smolarz Auditorium in Tel Aviv. 08:00-17:00

***On-line Only

This ticket type provides you an access to watch the live broadcast of the lectures at the In-Person day.

At the beginning of January 2022 all the lectures will wait for you at the VOD.

***On-line Group view

For those who wish to view the conference as a group, from the convenience of their office's meeting room, this type of ticket provides access to a live broadcast of the lectures during the In-Person day.

Viewers need to share a single device.

 

In order to make it easier for you during these uncertain times, you will be able to convert a In-person ticket into an Online only ticket up to and including Dec 5th.

You will also, be entitled to a refund of 250 ILS (After a 50 NIS commission for each ticket).

You may switch a In-person ticket to an Online only ticket, via the registration system

 

You may switch from an Online only ticket to an In-person ticket at any time (Additional 300 NIS), approval will be granted provided vacancy at the venue.

 

The ProductX management team reserves the right to transfer the entire conference to a fully online conference, in the event of limitations on public gatherings.

We hope to see you all as planned on Dec 28th.

Agenda

A glimpse of our speakers

*** The Order of the lectures is tentative, changes might follow

Registration & Breakfast
08:30
Registration & Breakfast
Opening Speech
9:00
Opening Speech
Yoav Yechiam || Analytics Specialist and Managing Partner, The Product Alliance
9:15
Yoav Yechiam
Analytics Specialist and Managing Partner
The Product Alliance
Why do our Analytics keep failing our Product needs?

DATA-DRIVEN and ANALYTICS are two of the most trending words in todays' PM talk. And yet the transition from discussion and being data-minded, to actually using data to truly influence our work is much harder than thought.

In this talk, Yoav Yechiam, a globally recognized Analytics expert, will share with us his take on why most Analytics implementations fail to serve the Product needs.

It's not due to the platforms, tools or even the technical implementation gone wrong. In most cases it's on us, the PMs. When we define and implement our Analytics 'to cover everything' we're missing its true purpose - to understand user behavior IN ORDER TO TAKE ACTION.

It all starts with PMs needing to ask 'what do I need to understand?' as opposed to 'what do I need to measure?'. After hearing this lecture you'll understand why the difference is so crucial to being truly data-driven and analytics able.

Hadas Sheinfeld || Strategic Product Thinker
9:35
Hadas Sheinfeld
Strategic Product Thinker
Is Gmail a successful product?

In this talk, Hadas will review Gmail from its launch till today, from a user and a PM perspective.

Some of the questions that will be addressed: Why do users love Gmail? Why do others hate it? What is the future of Email? How should Gmail build for this future?

Adi Dagul || Senior Product Manager, Bizzabo
9:55
Adi Dagul
Senior Product Manager
Bizzabo
Turning Sales & Product Management Relationship Failures into Growth Opportunities

Product managers & sales relationships may have inherent challenges. In this talk, we'll see why some of the common failures are actually opportunities that we, as product managers, and our product can benefit from. Relevant to any startup/ company with a sales organization, both in B2B and B2B2C products.

Shahar Markovitch || GM New Products & Strategy, Simply
10:15
Shahar Markovitch
GM New Products & Strategy
Simply
Product discovery on steroids: Building things that don’t scale is the fastest way to scale

Simply’s (formerly Joytunes) strategy is creating a single household subscription (similar to Netflix or Spotify) that helps people with their creative hobbies and passions. We started with teaching piano and guitar but are expanding to more and more domains. At the heart of our competitive advantage is the “secret sauce” of building amazing products that users love and discuss. Products that have a deep emotional and magical core, making complex things (like learning to play) simple. The presentation will share key elements of our “secret sauce” through the story of launching Simply Sing: our new singing app, which was done in record time, and is delivering great value. The app helps people who like to sing by adapting songs to their voice and giving them feedback and guidance on how to sing better.

We completed the initial discovery within ~6 weeks and identified a new innovative opening in the market with limited competition.  A team of 5 people launched the app within three months after discovery and then continued to evolve the app at a rapid pace. The app received extremely high user ratings (in the store, through surveys and interviews). It achieved “hot app” status within three months and was featured by apple. We improved our core KPI (D2 retention) by 50% and got 150K downloads with almost no marketing.

Coffee Break
10:35
Coffee Break
Roee Peled || VP Product, 888
11:15
Roee Peled
VP Product
888
Adopting a customer 'Closeness' mindset

Being a user of your product can be a huge business upside and a great advantage for Product Managers. The more you can use your product regularly and experience it as a user, the better. But what if this is a hard target to achieve? How can you be in tune with your users and design the best product and journeys when you cannot put yourself in your user’s shoes?

In this case, relying on very close communication with your users is the next best thing.

How do you embed a customer insight approach in your product decision-making processes?

How can you adopt a customer ‘closeness’ mindset within a business?

How can you use customer insight to win in product?

In this session, Roee Peled, 888 VP Product, will take us through the journey towards a customer insight led organization and the tools Product Manager can adopt to become more attentive to their customers’ needs.

Uri Nativ || CPO and Co-founder, Torii
11:35
Uri Nativ
CPO and Co-founder
Torii
Deadlines are Dead

How can we deliver more value in a shorter time frame? While it sounds counterintuitive, you should stop considering time estimates and deadlines.

With over 20 years of experience both on the development side as well as the product side, I've seen teams spending too much time on time estimations and deadlines. Sprint planning, estimating features, creating Gantt charts, commitments to customers, and building feature-based roadmaps. Too much time is wasted on the planning and less on the actual work.

In this lecture, I'll talk about what we can do as product managers, in collaboration with the dev team, to get value out of the door quicker.  It's not the deadlines; it’s your product thinking. 

Jack Ziv || Head of Investigative Analytics, Cellebrite
11:55
Jack Ziv
Head of Investigative Analytics
Cellebrite
Better Together

About the difference between vendors and partners, the great value of strategic partnerships, and a few key pointers on your path to partnership execution.

Tal Guttman || Senior Director // Head of Strategic Growth
12:15
Tal Guttman
Senior Director // Head of Strategic Growth
Product on a shoestring - The secret and ancient practices of product managers on a tight budget

It seems like there’s never enough. Your company might have the resources for illustrated portraits of all the office dogs, but when you want to test that really cool feature you thought of last night, well—all the resources are already spoken for. Or maybe you don’t have a company or any dev resources. So you don’t even have those pretty dog portraits. But you have this idea you want to validate because you’re pretty sure it could be a billion-dollar product. 

Sounds familiar? Welcome to my world. In “Product on a shoestring”, I’ll talk about my experience as the poorest guy in the richest orgs, explore different techniques on how to push your product forward even when resources are scarce, and how to use the results to get more resources than the dog-portrait illustrator.  

Lunch
12:35
Lunch
[Panel] From good product pro to product leader: Lesson learned from PM leaders
13:35
[Panel] From good product pro to product leader: Lesson learned from PM leaders
Eyar Zilberman || Chief Product Officer, Datree
14:00
Eyar Zilberman
Chief Product Officer
Datree
How working as a PI made me a better CPO

In the past, I worked as a PI (private investigator), and in the last few years, I realized that product management is quite similar in obtaining data about your users/suspects.

In both cases, you must perform out-of-the-box thinking to reach the relevant people and data.
Because it can take time to discover, research, and digest data, there is always a conflict between trying to move fast and making a data-driven decision.
In my talk, I will give practical tips and showcase examples of how I was able to gather data in less time to make the right decisions.

Ido Milstein  || SVP product, Hello Heart
14:20
Ido Milstein
SVP product
Hello Heart
What’s the path to breakthrough innovation? (hint: it’s not agile)

When we saw that an agile approach pushed our breakthrough innovation further and further away, we realized that sometimes planning into the far future can make that future start happening tomorrow. In other words, we’ve brought innovation much sooner, by roadmapping for much later.So, how far ahead should you plan for?In this talk I’ll show the process we went through, and give some simple tips that helped me grow as a PM in building strategic roadmaps.

Itai Tomer || VP Products, HolistiCyber
14:30
Itai Tomer
VP Products
HolistiCyber
Neural Product Management

In the realm of AI and Neural Networks, a new art is born: a product manager that leads stochastic products where features work randomly. Product management of “inconsistent done criteria”; Release dates defined by the “learning AI Model” and not engineers; and delivery of amazing features - as long as customers use the same data that “The Model” used.

Today, almost every product should add AI capabilities, and this is not yet another technology and engineering problem but rather a new way of product management:

From managing teams, people, tasks, requirements, stories, and customer satisfaction – the new product manager now needs to manage an artificial intelligent creature.

In this presentation, we will discuss how to work with our new AI colleague (aka “The Model”), where the solution is probably: to develop an AI (Neural Network) stochastic product management methodology.

Dessert Break
14:50
Dessert Break
Omer Efrat || VP Product, Torq
15:20
Omer Efrat
VP Product
Torq
From Inbound to Outbound - The Rise of the Strategic Product Manager

Since 2010, I’ve been practicing product management as a product manager, a leader of PMs, and a VP of Product. Previously, I worked as a developer for seven years. One could say I’ve had a very intimate view of the creation and evolution of the PM role, particularly in Israel.  

Product management initially evolved from various roles, including project managers and system analysts. In fact, for many years, product management positions were part of the engineering organization. Over time, the role evolved beyond an engineering execution role to the business side.

Generally speaking, many organizations divide their product management practice into two types of PMs: Inbound and Outbound. Inbound PMs were responsible for the technical execution, with titles such as Technical PM, Product Owner, Program Manager, etc. In contrast, outbound PMs spent most of their time with sales teams, customers, support, etc. Many companies also adopted hybrid models, such as the Full-Stack Product model, which designates the responsibility of a particular part of a product to a PM but with a more balanced investment of inbound and outbound work.  

The approach we’ve adopted at Torq, which is becoming more commonplace industry-wide, leans heavily towards the outbound approach. Most product management resources are invested in the strategic challenges of building a company and its product, leaving the engineering execution to software engineers. The approach one chooses impacts how to build both product and engineering teams and, more or less, the entire company. In my session, I will demonstrate the essence of this approach, what I call “Strategic Product Management”, and explain how it enabled Torq to quickly reach product-market-fit.

Dotan Egozi || Product Lead, Monday
15:40
Dotan Egozi
Product Lead
Monday
How we delivered a year-long project in 3 months and doubled our PMO product sales.

When we think of execution, we often think of resources, but it’s not always the case. When we wanted to build our Gantt chart, we had a huge opportunity and a very small team — so it was time for us to get creative. Sound familiar? 

In this lecture, we’ll cover practical tools we picked up that helped us motivate our team, bring real business impact early into the project, and create a culture of fast delivery. 

Marty Cagan || Partner at Silicon Valley Product Group
16:00
Marty Cagan
Partner at Silicon Valley Product Group
10 Major Misconceptions About Product at Startups

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Location

Location

Smolarz Auditorium,
Tel Aviv University
Phone: 054-97-57-651
 
Contact us at Info@productx.org or 054-97-57-651 • 7th Arie Regev St. Netanya
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  • Home
  • About Us
  • Agenda
  • Speakers
  • PRODUCTX & COVID
  • Sponsorship
  • Activities
    • ProductX Week 2021
    • ProductX Week 2020
    • ProductX 2019
    • ProductX 2018
    • ProductX 2017
    • ProductX 2016
    • ProductX 2015
    • ProductX 2014
    • ProductX 2013
  • Our Board
  • Corona time
  • Terms
  • Tickets