Alibaba Israel was founded 4 years ago, today we are working on products that are used by Chinese consumers on a daily basis. Our story tells about the practice and experience we gained on how to deliver products to a different culture, also when language is a barrier. It dives into learning how important it is to get to know your market and customers when you cannot rely on intuition, and how building trust is fundamental before you can start doing business. I will share examples that highlight the learnings and adaptations we had to do when working with the Chinese market, and reflect how any PM can adapt these to his/her day-to-day when working on a product for users in different countries.