Agenda

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Ayelet Gvirsman || VP Product, Fijoya
Ayelet Gvirsman
VP Product
Fijoya

About the lecture:

 No Users? No Problem:) Validating in the Void

 

What’s the right strategy for a product in a category that doesn’t exist? 

If you’re transitioning from a big company to a zero-to-one startup or just looking for fresh ways to validate new ideas, this session is for you. We’ll explore innovative tools, budget-friendly strategies, and tips to avoid common testing pitfalls - including when to move on and take a leap of faith. 

Noa Danon ||  Co-Founder & CEO , EverAfter
Noa Danon
Co-Founder & CEO
EverAfter

About the lecture: 

From Product to Business: A CEO's Eye-Opening Journey

It's only by changing roles that you can shift your perspective and see what was just in front of you, but you weren’t able to see. Join us for an insightful talk where Noa Danon, a seasoned product leader turned CEO, shares a candid journey of realizations and revelations. Transitioning from a product-centric role to the helm of a company, she encountered a series of eye-opening surprises about the business world. This talk will dissect several stark assumptions commonly held by product professionals and contrast them with the gritty realities of leading a business. This session is not just about the transition but also about the lessons learned that can empower product leaders to think more broadly and better perform when working with business roles and CEOs. Whether you’ve been told you need to have more of a business mindset, or you are heading the product department, you'll leave with a new perspective on the intersection of product management and business leadership.

Few people have journeyed from being developers and UX designers to product managers, startup management team members, and finally, founders and CEOs. These transitions have given me unique perspectives on various roles and motivations. I made mistakes that only became clear when I changed positions. Working closely with sales doesn’t mean you truly understand business, and the same goes for marketing or being a CEO. This talk provides an authentic reflection on how product professionals are viewed, which I believe will resonate deeply with the audience.

Idan Shaked || VP Product, Tabit
Idan Shaked
VP Product
Tabit

About the lecture:

 Breaking Boundaries: Product Innovation and Market Understanding

In my presentation, I share the journey of transitioning from a "never went to production" product to an innovative startup solution that transformed the restaurant industry. Our breakthrough was an iPad-based mobile POS system for waiters, initially receiving mixed feedback. This led to key insights:

  1. Market Analysis:
    • Customers needed a seamless integration with existing management systems.
    • Established software providers resisted collaboration, leading us to create a comprehensive management system.
  2. Understanding the Customers:
    • Most potential clients were independent restaurants and small businesses.
    • These customers required user-friendly technology that supports various restaurant operations.
    • We developed a one-stop-shop solution tailored to their needs.
  3. Empowering the Customers:
    • We provided White Label solutions, allowing customers to adapt technology to their brand, thus reaching new audiences and strengthening their brand identity.
    • This approach saved marketing costs and enhanced operational efficiency.

Conclusion:

Key questions explored:

  • Are you an addon or a full product?
  • How do you handle competitor resistance?
  • How do you identify and cater to your Ideal Customer Profile (ICP)?

 

This presentation highlights the importance of market understanding and innovative thinking in creating impactful products while taking risks.

 

Adee Lavi  || Product Consultant, Ex VP Product @ Vee, Adee Lavi
Adee Lavi
Product Consultant
Ex VP Product @ Vee

About the lecture: 

Hybrid Integration of genAI and Operations - A New Practice of Product Managemen

In this session I'll share a product management practice that merges Generative AI with manual operations to accelerate workflows. The focus is on a system that leverages Gen AI, not just to assist, but to automate key tasks. I'll discuss the challenges of integrating AI seamlessly, along with strategies for optimizing this hybrid approach for faster operations

Kobi Agi  || Product Group Manager, Atera
Kobi Agi
Product Group Manager
Atera

About the lecture: 

A Lesson About Moats - Taught By My Mother-in-Law

In today's competitive landscape, creating and sustaining unique differentiators, or "moats," is more challenging than ever. Just as my mother-in-law's unique cooking keeps us coming back to her table, a company's distinctive features keep it ahead in the market. Despite her generosity in sharing recipes, my attempts to replicate her dishes never quite match up. This experience illustrates how companies create their own protective moats—those unique traits and capabilities that set them apart from competitors, much like the moats around medieval castles. Identifying, articulating, and maintaining these moats has always been a difficult task, but it's even more crucial now with the rise of LLM models and the multitude of start-ups leveraging them.

 

In this exciting era where large language models (LLMs) have become widely accessible and commoditized, building sustainable moats is essential for product differentiation and growth. Companies must go beyond the surface-level features and delve into what truly makes them unique to maintain a competitive edge. This talk aims to shed light on the significance of moats in product management, offering practical strategies to identify, build, and sustain them, ensuring your products remain compelling and resilient in an ever-evolving market.

Keren Katz  || Product Lead, Sygnia
Keren Katz
Product Lead
Sygnia

About the lecture: 

Product-Model Fit

In an era where product problems are translated into AI models to solve them, and with so many models out there, how can we as product managers ensure that all product requirements will be addressed in the selected model before committing to research and development? This session will cover the four "Product-Model Fit" principles Keren created based on her personal experience. These principles will help you conduct guided discussions with your data researchers, direct the research team with requirements that fit the AI domain, and set you, your team, and your product up for success.

 

Vered Feldman || Actress, director and body language expert
Vered Feldman
Actress
director and body language expert

About the lecture: 

The secrets of body language

 

First impression is established in the very first seconds and affects the way the environment perceives us.

We are all "standing in front of an audience" -Small talks, networking, presentations, dates, job interviews, managing employees and basically in every interaction!

So how can you improve your communication skills, unlock your carisma and Present the best version of yourself?

Through an effective experiential methodology, you will learn how the knowledgeable use of body language can improve interactions and generate positive change in your professional and personal life.

What will you get?

Tools for upgrading your non verbal messages

Basic principles for analyzing body language

We will reveal what each part in the body transmits

What do our hand movements deliver?

Face and facial expressions

Body tilts

How can you transmit power and presence through the voice and more..

 

Amir Lidor  || VP Product, SeeTrue AI
Amir Lidor
VP Product
SeeTrue AI

About the lecture: 

 

 

 

Ram Mizrahi || Senior Product Manager , Bright Data
Ram Mizrahi
Senior Product Manager
Bright Data

About the lecture: 

 

 

 

Itzik Adziashvili || VP Product, LSports
Itzik Adziashvili
VP Product
LSports

About the lecture: 

Go Big or Go Home: Crafting a Monumental MVP in the Gen-AI Era

  .One year ago, at the dawn of the Gen-AI revolution, we set out to develop an innovative, intelligent chatbot for sports bettors designed to communicate as a professional analyst

Through our market analysis, we uncovered two key insights:

1. There is no comparable technology on the market.

2. Our competition lies in professional sports analysts providing user insights.

Faced with high development costs, we asked ourselves: Should our MVP be minimal or monumental? We chose to go big. Over four months, two dedicated teams created a high-quality, feature-rich product.

Join me to explore: What drove our decision to aim high with our MVP? How did we balance risks and rewards? What lessons can be learned for your next big product launch?

 

Ron Arazi || Senior Product Manager, Promo
Ron Arazi
Senior Product Manager
Promo

About the lecture: 

30X video marketing. How Promo.com embraces GenAI to empower SMBs

 

As product managers, we know that incremental improvements often aren't enough to make a significant impact. At Promo.com, we took a radical leap with PromoAI, a tool that empowers SMBs to generate a month's worth of high-quality, personalized marketing videos in mere minutes.

In this lightning talk, we'll delve into the journey of creating PromoAI and the radical innovation it represents. We'll explore how PromoAI revolutionizes content creation, shifting the role of marketers and creators from generating content from scratch to curating and refining AI-generated content. This transformation allows for more efficient, creative, and impactful marketing strategies.

We'll also discuss the importance of designing products that support iterative processes, enabling continuous improvement and rapid adaptation. As product managers, understanding these shifts is crucial to driving innovation and staying ahead in a competitive market. Join us to learn how PromoAI not only accelerates content production but also redefines the creative process, providing invaluable insights for your own product development journey.

 

Tami Shlasky Nachalon || VP Product, ProteanTecs
Tami Shlasky Nachalon
VP Product
ProteanTecs

About the lecture: 

Mastering PM in uncharted territories

A new category in the market? Check. A new industry for me? Check. A new group in the company? Check. All the ingredients were there to present challenges. And opportunities. 
Join us as we explore the journey of building a new product team in a cutting-edge, deep tech scale-up. From building a multi-disciplinary team of domain experts, to leading market education with innovative solutions, to opening back-doors to customer interaction - we'll explore how we navigate uncharted territories on a day-to-day basis.

Noa Goldman || Product Manager, Wix
Noa Goldman
Product Manager
Wix

About the lecture: 

Wix Open Platform Strategy: The story of our growth 

This talk dives into the story of Wix's evolving strategy, the Open Platform, and the continuous growth it delivers. We'll share the why, what, and how of our open platform strategy, including our "aha moment" of realizing that opening the platform was the right move. We'll discuss both the high-level strategy and the tactical tips that helped us iteratively open our platform.

We'll share stories from two perspectives: Rephael, Wix's Product Professor and Strategy Specialist, will discuss the strategic rationale behind the Open Platform. Noa, Wix's Dev Tools Product Manager, will showcase the tactical aspects of opening the platform by simplifying tools that empower external developers to expand Wix. This talk will have you asking - should I open my platform to grow my product? And with the right tools to start doing so.

Raphael Laufer || Product Manager, Wix
Raphael Laufer
Product Manager
Wix

About the lecture: 

Wix Open Platform Strategy: The story of our growth 

This talk dives into the story of Wix's evolving strategy, the Open Platform, and the continuous growth it delivers. We'll share the why, what, and how of our open platform strategy, including our "aha moment" of realizing that opening the platform was the right move. We'll discuss both the high-level strategy and the tactical tips that helped us iteratively open our platform.

We'll share stories from two perspectives: Rephael, Wix's Product Professor and Strategy Specialist, will discuss the strategic rationale behind the Open Platform. Noa, Wix's Dev Tools Product Manager, will showcase the tactical aspects of opening the platform by simplifying tools that empower external developers to expand Wix. This talk will have you asking - should I open my platform to grow my product? And with the right tools to start doing so.