Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 97795 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1178 comments

  • Comment Link 카지노파트너 Tuesday, 17 September 2024 00:57 posted by 카지노파트너

    I love what you guys are up too. Such clever work and exposure! Keep up the excellent works guys I've added you guys to my own blogroll.

  • Comment Link 카지노파트너 Monday, 16 September 2024 10:27 posted by 카지노파트너

    Nice blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol

  • Comment Link 借りる 貸す 用法 Sunday, 15 September 2024 20:22 posted by 借りる 貸す 用法

    Such shares have a higher worth and more stringent threshold criteria in relation to the free float.

  • Comment Link 浜松 湯 風景 しおり Sunday, 15 September 2024 19:05 posted by 浜松 湯 風景 しおり

    The company determined in August 1893 to hire Hatch, who was less well-identified than the opposite opponents, to design the annex.

  • Comment Link りそな銀行 国債 キャンペーン Sunday, 15 September 2024 18:56 posted by りそな銀行 国債 キャンペーン

    About R90 million of the R150 million obtained by Digital Vibes had been channelled to different accounts - either to entities set up by Mather and Mitha or to third parties, together with companies and private accounts held by Mather's immediate family.

  • Comment Link 介護 保険 レセプト 請求 Sunday, 15 September 2024 18:03 posted by 介護 保険 レセプト 請求

    Detrixhe, John (three August 2011).

  • Comment Link なむ 古語 見分け方 Sunday, 15 September 2024 17:55 posted by なむ 古語 見分け方

    Bond ETFs are trade-traded funds that put money into bonds.

  • Comment Link 大和証券 分配金 ランキング Sunday, 15 September 2024 16:29 posted by 大和証券 分配金 ランキング

    Also in 1993, Northwest started its strategic alliance with KLM, which was the biggest airline partnership at that time.

  • Comment Link daptar slot gacor Friday, 13 September 2024 11:18 posted by daptar slot gacor

    Awesome blog you have here but I was curious if you knew of any community forums that cover the same topics talked about here? I'd really love to be a part of community where I can get feed-back from other experienced people that share the same interest. If you have any suggestions, please let me know. Many thanks!

  • Comment Link link situs slot gacor hari ini Friday, 13 September 2024 04:11 posted by link situs slot gacor hari ini

    Thanks , I have recently been searching for information about this subject for ages and yours is the greatest I have discovered till now. But, what about the bottom line? Are you sure about the source?

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.