What if the most important feedback about your role as a product leader is the one thing your CEO will never say? In this talk, Noa Ganot reveals the raw, unfiltered truth she’s heard directly from dozens of CEOs - what they really expect from their product leaders but don’t say out loud. From business thinking to true ownership, from strategy to execution—this is your chance to hear the CEO’s perspective that rarely makes it into the room.  

 In today's rapidly evolving tech landscape, businesses must continuously adapt to stay competitive. My session, "Sapiens Journey to a Platform Offering," will provide an insightful look into how Sapiens transitioned to a unified SaaS platform. We'll explore considerations leading us to the multi-tenant and multi-silo approaches balancing our customer independence with the benefits of a centralized, cloud-based system. Attendees will also gain an understanding of the pros and cons of various pricing models, including company-level and persona-based usage pricing, tailored to specific user roles such as Agents, Sales resources, Underwriters, Backoffice personnel, and claim handlers.

 This presentation will delve into the collaborative efforts required to develop a strong value proposition for our platform, highlighting the importance of customer design partners and industry experts. I'll share key takeaways for product owners, emphasizing the need for effective communication, strong stakeholder interaction, and a well-groomed platform-level backlog. By the end of the session, participants will have practical insights into the process of fostering a platform level holistic view and creating better alignment with the platform's value.

After shutting down my startup—while live-tweeting the whole rollercoaster to tens of thousands on Twitter —I found myself leading Viber’s new dating app from scratch. Same goal: build fast, launch faster. Very different playground: a global company with 200M+ monthly users and a love for two-week sprints.

This talk is a crash course in sneaking startup tactics into a big company. How to ship an MVP before anyone notices, when to push forward like a founder, and when to accept that—yes—legal will need three weeks to approve a push notification. If you’ve ever tried to move fast in a place built for moving… medium, this one’s for you.

As Product Managers, we carefully craft and prioritize features, ensuring every slice of the product is well-baked. But do we stop to ask—are we serving it the right way? Do the teams interacting with customers truly understand its value and know how to position it?

As our product and company grew, I realized that without actively marketing our product internally—just as we do externally—our success would remain only on paper:

• Sales teams wouldn’t know how to explain new features
•  CSMs wouldn’t be able to drive adoption
•  A poorly communicated launch is almost like a launch that never happened

How Do We Slice Product Marketing the Right Way?

To bridge this gap in our team, we built a structured framework—release notes, sales enablement materials, user guides, demos, marketing messaging, and more. As our product scaled, we realized -
Product Marketing is not just a topping—it’s baked into the very foundation of product success! it’s a mindset that must be embedded into the daily work of every Product team!

It’s not a final step—it’s an ongoing process!

Join me to discover how to slice product marketing into every stage of development, ensuring that every new feature becomes a true success in the field.