Elena Levi

Senior Product Manager, AppsFlyer
  • 09:20

!Cognitive biases of the different stakeholders : Don't blame the data

As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.

This is a universal pain across organizations. 

 

In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.

 

Written by  Read 649490 times Last modified on Tuesday, 24 December 2019 22:43
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    Rubies are often referred to as the 'king of gemstones' and their vibrant color - caused by the
    presence of chromium - is often associated with passion, love,
    and power. 

    The name 'ruby' comes from the Latin word
    'ruber' which means red. 

    Rubies are incredibly sought after for their beauty
    and durability, they are ranked 9 on the Mohs scale of hardness (qualitative scale that measures the relative hardness of minerals and other materials by their resistance to scratching), second
    to diamonds.

    Beyond their sparkle and strength, they have held cultural significance for centuries.


    Throughout history, rubies have been associated with nobility and wealth, often adorning the crowns of
    kings and queens. They are also believed to bring
    good fortune and protection to their wearer.


    According to Melee the Show founders Lauren Wolf and Rebecca Overmann, ruby jewelry is on the rise.


    The fine jewelry trade show connects buyers and designers, with the next shows taking place in New York (February 1-3) and
    Tucson (February 5-7).

    'From bold gemstones to intricate craftsmanship, our designers bring rubies to life in ways that inspire and captivate,' said the duo.


    Anthony Lent, Fannie Thomas, Heather Guidero,
    Jake Matluck, Amali, Karin Jacobson, Marian Maurer and Ciara Bowles are some
    of the exhibiting designers who work with rubies.











    Red being synonymous with the holiday season is a natural choice for parties and festive
    gatherings





    By accessorizing with ruby jewelry (a la Rihanna) you can add a touch of luxury and sophistication to even the simplest of
    separates















    According to Melee the Show, founded by designers Lauren Wolf and Rebecca Overmann, ruby
    jewelry is on the rise















    'From bold gemstones to intricate craftsmanship, our designers bring rubies to life in ways
    that inspire and captivate,' said the duo

    Rubies are the focal point of Dara Kaye Jewelry's latest
    collection, "El Gran Amor" sold in-person at Faena Miami
    Beach's Big Bang boutique on December 2nd.

    The limited-edition collection is a part of Big Bang's fine jewelry program called Love Mine, it includes three exclusive
    pieces as part of the Dara Kaye Jewelry for Big Bang capsule collaboration collection. 

    The pieces all feature sustainably sourced, cultured lab grown stones. 

    'For the centerpiece, we chose a ruby heart—a timeless symbol of love, designed
    to be worn close to the heart,' says Dara Kaplan, designer of
    Dara Kay Jewelry.




    Rubies are the focal point of Dara Kaye Jewelry's latest collection, "El Gran Amor" exclusively at Faena Miami Beach's Big Bang boutique on December 2nd

    The collections consists of the Gran Amor Heart Pendant, a large Ruby heart encircled with Diamonds that is worn on a solid large 14k gold ball chain.

    The Gran Amor heart ring which is a blood red ruby heart encrusted with a
    halo of diamonds, and the Amor Heart Necklace, a beautifully delicate ruby heart encircled in a solid
    gold bezel on a ball chain, perfect for anyone to wear.




    'Jewelry is a cherished emotional keepsake that is steeped in meaning,' says founder and curator of Big
    Bang at Faena Miami Beach Paula Selby Avellaneda

    'Jewelry is a cherished emotional keepsake that is steeped in meaning,'
    says founder and curator of Big Bang at Faena Miami
    Beach Paula Selby Avellaneda.

    'When I met Dara it was an instant flow of good energy.
    I discovered that her line, Dara Kaye Jewelry, was designed and
    infused with her same bold energy. 

    'It immediately made sense to me to celebrate that same entrepreneurial bravery and boldness with
    an exclusive collaboration for my store, Big Bang Faena.'

    Dara says, 'these are talismans for boldly and bravely attracting and sharing love.'




    'These are talismans for boldly and bravely attracting and
    sharing love,' said Dara Kaplan, designer of Dara
    Kay Jewelry

    Dara continues, 'I loved the concept of celebrating love in a
    way that was sweet but not overly syrupy. 

    'That is why I chose oversized stones to really sparkle and to use
    my signature claw prong setting to give it the edge
    that my designs are known for. 

    'We together chose a signature Faena red colored ruby to pay homage to our spectacular
    location.

    'This will be the first time that Dara Kaye Jewelry is on display at any retail location. I
    am so honored to have these exclusive pieces and selections from the
    line at Big Bang Faena.'

    The collection can also be found online at big-bang.us. Prices range from $2010.00 USD to $8,000.00 USD. 


    Rihanna

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