Elena Levi || Senior Product Manager, AppsFlyer

Elena Levi

Senior Product Manager, AppsFlyer
  • 09:20

!Cognitive biases of the different stakeholders : Don't blame the data

As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.

This is a universal pain across organizations. 

 

In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.

 

Written by  Read 644249 times Last modified on Tuesday, 24 December 2019 22:43
Rate this item
(1 Vote)
Published in Agenda 2019
Super User

Latest from Super User

More in this category: Elad Simon || CEO, Craft.io || Ex-Googler »

11728 comments

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.