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- Saturday, 29 November 2025 20:27
The (un)usual suspects- How our strangest users turned out to be our most valuable ones
Context is king, and in embedded software, knowing your users' context is knowing your users.
When our users were performing well but behaving weirdly, observing them in the right context unveiled a strategic segment of users who endure serious friction just to use one feature, behave nothing like our core ICPs but generate >10X their revenue.
This talk details our surprising discovery and painful journey to prioritize our most valuable user segment.
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