Lisa Zigel || Marketing and product expert

Lisa Zigel

Marketing and product expert
  • 15:05

Product is from Mars, Marketing is from Venus

I've worked in both product and marketing, and I've seen friction and tension between product at marketing at every single company that I've worked at. But it doesn't have to be that way! Product and marketing can get along and even make magic together - the key is very specific communication and alignment. During my talk I'll provide several examples that show how miscommunications and lack of alignment led to big problems, and how they could have been easily solved. 

Written by  Read 26017 times Last modified on Wednesday, 25 December 2019 07:25
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Published in Agenda 2019
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