!Cognitive biases of the different stakeholders : Don't blame the data
As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.
This is a universal pain across organizations.
In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.
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July 23 (Reuters) - Philip Morris International pushed the
test-launch of its heated tobacco device, IQOS, in the U.S.
to the fourth quarter on Tuesday and lowered its annual forecast for the heated
tobacco business.
The pilot was earlier scheduled to run in Austin, Texas,
in the second quarter, for which the company reported results on the day.
The company declined to comment on why the launch had been delayed.
Philip Morris has invested billions to promote
and expand its portfolio of alternatives to traditional combustible cigarettes amid stricter
regulations and falling smoking rates in some markets.
The launch of its flagship heated tobacco device in the United States
is also facing resistance from health campaigners, who have written to regulators in the country accusing the company of misrepresenting past regulatory decisions, Reuters reported last week.
The company also awaits market authorization from the U.S.
Food and Drug Administration for its IQOS ILUMA device, which
it expects by the second half of 2025.
A ban on flavored heated tobacco in the European Union has already
hit shipments this year, with Philip Morris saying the impact from the ban was
"slightly greater" than previously assumed.
This led the company to temper its expectations for volume growth in the heated tobacco category to around
13% for the full year, down from between 14% and 16%
expected earlier.
However, Philip Morris topped quarterly expectations and raised its annual sales and profit forecasts, betting on demand for its Zyn nicotine pouches, as well as higher cigarette
pricing. (Reporting by Juveria Tabassum and Emma Rumney; Editing by
Pooja Desai)
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