MVP, we have all used the word. Most of us have participated in one. But what makes an MVP successful? And if product managers know how to MVP, why do 95% of new products fail every year? In my talk I will explore the MVP journey through the lenses of my personal experience failing and succeeding to launch new products to market in different countries. At Payoneer, we believe its key to put experimentation at the core of our product development to maximize impact, and In this talk I will outline how to:

·    Detect and avoid death traps (did we change from discovery to delivery too early?)

·    Set the right tools and feedback loops that will cement your journey to the top