Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 9379 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

876 comments

  • Comment Link やなぎのなみき 意味 Wednesday, 23 October 2024 20:03 posted by やなぎのなみき 意味

    Using stamps, ink, markers, collage, paper and yarn, we'll create our personal prayer flags then string them collectively to make them able to hold!

  • Comment Link メタバース 投資 始める Wednesday, 23 October 2024 18:57 posted by メタバース 投資 始める

    In the Fellowship of the Ring, J. R. R. Tolkien lists fireweed as one of the flowering plants returning to the location of a bonfire inside the Outdated Forest.

  • Comment Link お召しいただく 服 Wednesday, 23 October 2024 18:54 posted by お召しいただく 服

    Do you know how to acknowledge when you are in a season of spiritual warfare, and do you may have a plan for what to do if you find yourself?

  • Comment Link 獣医 日本 海外 違い Wednesday, 23 October 2024 18:52 posted by 獣医 日本 海外 違い

    Beck, Molly; Marley, Patrick (May 13, 2020).

  • Comment Link 投資 選擇 Wednesday, 23 October 2024 18:43 posted by 投資 選擇

    Turner complimented the frequent introduction of incentives to keep playing comparable to further continues and hidden ranges, adding that a high "ceiling of mastery" enhanced the sport's longevity by means of a "easy however properly conceived" scoring system and the ability to check strategies in apply mode.

  • Comment Link ワイン通 英語 Wednesday, 23 October 2024 18:42 posted by ワイン通 英語

    Housed in the former Previous Home Café, Soul is bringing a a lot-appreciated underrepresented cuisine in the area.

  • Comment Link 日経 新聞 競馬 予想 Wednesday, 23 October 2024 18:05 posted by 日経 新聞 競馬 予想

    Cartoon Community. Season 1. Episode 25-26.

  • Comment Link MilaRT Tuesday, 22 October 2024 11:24 posted by MilaRT

    By answering a few questions about what you like, the site instantly suggests cam models to get your fantasy started.

  • Comment Link Mark Sunday, 20 October 2024 19:40 posted by Mark

    live cams models and chat with sexy older women. Anonymous video chat with beautiful naked older girls with video cameras instantly.

  • Comment Link 온카지노 Sunday, 20 October 2024 00:53 posted by 온카지노

    This web page does not display properly on my iphone 4 - you might want to try and repair that

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.