Eliana Barbel

Product Team Lead , Rakuten Viber

From Founder to Intrapreneur: How to Build a Startup Within a 200M user company

After shutting down my startup—while live-tweeting the whole rollercoaster to tens of thousands on Twitter —I found myself leading Viber’s new dating app from scratch. Same goal: build fast, launch faster. Very different playground: a global company with 200M+ monthly users and a love for two-week sprints.

This talk is a crash course in sneaking startup tactics into a big company. How to ship an MVP before anyone notices, when to push forward like a founder, and when to accept that—yes—legal will need three weeks to approve a push notification. If you’ve ever tried to move fast in a place built for moving… medium, this one’s for you.

Written by  Read 10 times Last modified on Tuesday, 15 April 2025 08:31
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