How Product Managers can find new ways to grow their business by applying its core benefits to different groups of users/audiences/markets.

A practica method for understanding new users, creating the right product for them, and scaling operations to support a larger audience and new business motions.

Takeaways

1.       Communicate the risk and the potential to management: Make sure leadership understands the potential risks (taking resources to explore new biz while investing less in the existing customers) and paint a clear picture of what success could look like.

2.       Tech effort vs real value: When figuring out what to show new users first, nail down what's valuable and not a huge headache to build. Showing users the magic (value) without breaking the bank early on.

3.       How to go to market: Think and plan through how you'll handle a flood of new sign-ups with a free trial – it's a whole different ballgame than those small, hand-held demos we used to do. Get marketing and the back office ready for a much bigger scale.