Most product teams believe they’re shipping features - but in reality, they’re often shipping their org chart.

In this talk, Shay Many (Director of Product Management at Guesty) explores how organizational structure quietly shapes product outcomes, often in ways users feel but teams don’t see. Through real-world examples, Conway’s Law, and a concrete case where multiple strong teams delivered a weak product, Shay introduces structural bias - a hidden force that leads to complexity, misalignment, and failed experiences.

You’ll learn how to identify when structure is hurting your product, why classic “by-the-book” product practices aren’t always enough, and a practical framework - User Context Alignment - to reduce structural bias through ownership, team design, and smarter product placement.

This session is for product leaders and ICs who want to build simpler, better products - without reorganizing the entire company.