Workshop
Product managers are expected to manage not only products, but also the product value and related business models.
We have designed a special workshop introducing
The Strategy Kit for PMs
Which will show you how to practically analyze (competitive) value propositions and affect the business models.
- Product Managers
- VPs Products
- Marketing Product Managers
- Product Directors
- Business development managers
- Innovation Managers
- CEOs
Workshop Day Agenda
- The Value Proposition Canvas (VPC) – learn how to design product-market fit on a single page
- Business Model Canvas (BMC) – learn how to replicate other successful business models to your product
- Test yourself - practice. i.e. can you map Tesla's business model?
Eli helps dozens of startups and (F500) corporations crack business model and innovation puzzles to quickly turn ideas into growth engines, through work with product innovators and entrepreneurs in multiple market segments. Eli has 25 years of business management experience with startup and corporate companies in retail, information technologies, and cleantech, amongst others. He created businesses for existing companies in Israel, Europe and the US, from zero to multi-million dollar operations in new markets.
ModelZ, a strategy agency for Business Model Innovation, will work with participants using the kit (business model canvas, value proposition canvas, Jenga canvas) to show how to use the tools to prototype business options for the same product, analyze competition better, understand customers strategy and pinpoint critical elements for validation