You don’t need another hiring round – you need to manage the people you already picked.
This talk breaks down why most onboarding sucks, why even great PMs drown without real support, and what you can actually do about it.
Based on two decades of building and mentoring product teams, this session delivers blunt truths and practical tools you can start using tomorrow

This is a talk for PMs building GenAI products, where user behavior is open-ended and outcomes are inherently unpredictable. It explores how this shift breaks familiar product assumptions around flows, QA, and discovery - and why that creates real business risk.
The talk introduces Generated Simulation as a practical product tool for regaining clarity, building confidence in decisions, and using AI’s unpredictability as a source of insight rather than fear.

What happens when you realize, months after launching a major integration, that it was the wrong call?

In this talk, I share painful (but valuable) lessons from choosing and integrating a third-party vendor that didn’t quite fit. What started as a shortcut became a costly detour, eventually leading us to rebuild everything internally under impossible timelines.

You'll hear why product must lead the process, how to assess vendor fit beyond surface-level promises, and why you should always run a hands-on POC before signing anything.

You'll also learn when not to go with a third-party vendor, and why building in-house can sometimes be the better bet. If you're debating "buy vs. build" - this talk is for you!

This talk explores the missing link: Enterprise Model Context Protocol (MCP). We will dissect the difference between simply wrapping an API (risky) and building a governed "Skill" (secure). Discover how to protect your product from "hallucinated" commands, maintain user identity in an agentic world, and build the infrastructure your customers’ agents are actually asking for.

What if the most important feedback about your role as a product leader is the one thing your CEO will never say? In this talk, Noa Ganot reveals the raw, unfiltered truth she’s heard directly from dozens of CEOs - what they really expect from their product leaders but don’t say out loud. From business thinking to true ownership, from strategy to execution—this is your chance to hear the CEO’s perspective that rarely makes it into the room.  

In this talk, I’ll share one of the most challenging experiences I faced as a Product Manager at Radware: leading the migration from multiple legacy portals to a single Cloud Management Platform. While the project sounded technical on paper, the real challenge was human - overcoming the deep resistance from both customers and internal teams who were emotionally attached to familiar systems.

What makes this story unique is its focus on the emotional side of product change - the invisible forces of habit, internal inertia, and the fear of letting go. I’ll share real, hard-earned lessons from the field on how to navigate product grief, drive real adoption, and shift behavior - not with slogans or messaging, but through smart defaults, stakeholder alignment, and empathy-led strategy.

If you've ever tried to replace an old product or drive change in a resistant environment - I hope this lecture will give you tools you can apply tomorrow morning.

How many times have you thrown your roadmap in the trash because reality had other plans? We have done that quite few times...

At Playtika, we learned the hard way that in a world of AI, fast-moving competitors, and players who expect new content every day, the classic roadmap doesn’t stand a chance anymore.

We'll share how we killed our old roadmap method, built a living one instead, and learned to plan for change instead fight it. From real game launches, unexpected pivots, and a few hard-earned lessons on turning chaos into momentum.

Most product teams believe they’re shipping features - but in reality, they’re often shipping their org chart.

In this talk, Shay Many (Director of Product Management at Guesty) explores how organizational structure quietly shapes product outcomes, often in ways users feel but teams don’t see. Through real-world examples, Conway’s Law, and a concrete case where multiple strong teams delivered a weak product, Shay introduces structural bias - a hidden force that leads to complexity, misalignment, and failed experiences.

You’ll learn how to identify when structure is hurting your product, why classic “by-the-book” product practices aren’t always enough, and a practical framework - User Context Alignment - to reduce structural bias through ownership, team design, and smarter product placement.

This session is for product leaders and ICs who want to build simpler, better products - without reorganizing the entire company.

Product Managers struggle with defining clear success metrics for AI based features. Here's a story: 

I once met Ron Huldai, who told me he wanted to spend 100$K on an AI based feature tat would benefit Tel-Aviv. I told him I can build him an amazing AI model that would predict each day, if there's going to be a devastating earthquake in the following day in tel-aviv. He asked me: "what will the accuracy of the model be?" and I said: "99.9%" . My model was very simple, giving "no" as an answer every day. 

This story shows, for example, that "accuracy" is a metric that s not the right one to use in this situation.

In our talk I will explain how to measure how "good" are your AI Features, in order to understand how they improve over time, and create a shared language with customers and R&D.

International Chess Master and entrepreneur Alon Mindlin explores how a 64-square board can serve as a powerful platform for training strategic thinking and decision-making.

By stepping inside the mind of chess players and understanding how they evaluate positions, manage uncertainty, and anticipate future moves, we uncover how the principles of this ancient game translate into modern-day skills  from tactical agility to long-term strategic vision.

What happens when engineers start thinking like product owners? In this talk, I’ll share the journey of how we brought our engineering team closer to business goals, by giving them access to real usage data and encouraging them to care about what happens after the code is deployed. The results were striking: deeper ownership of features, more proactive decision-making, and a meaningful shift from reactive execution to product partnership.

You’ll hear how we broke silos between data and development, the practical rituals and tools that helped make usage data a habit, and how it all led to faster cycles and fewer product mistakes. This isn’t a story about KPIs, it’s about changing engineering culture to build better products, together.

Lessons from trying to change a system that didn’t want to change

In this talk, Gal shares a four-year journey of driving change inside a resistant, expert-led industry. What began as a product challenge revealed something deeper: perception gaps between those who provide value and those who experience it, listening to the wrong voices, and incentives that quietly block innovation.

Through real failures and hard-earned lessons, Gal breaks down what it actually takes to change systems that resist change — from building conviction before code, to aligning an entire organization around a single outcome.

This isn’t a story about legal tech. It’s a playbook for product leaders trying to move entrenched systems, inside and outside their companies.

What do you do when you’re asked to grow fast - with no extra people, no new budget, and the same old product?
After our company was acquired, we faced exactly that challenge. What started as panic turned into one of the most valuable lessons we’ve ever learned: sometimes, the way to grow isn’t by adding more - it’s by breaking what already works.
This talk is about focus, courage, and the surprising growth that comes when you decide to do less but do it right.

Kobi will close each day with a unique and surprising summary of the conference talks.