Super User
Yoav Yechiam ||Optimization and Analytics Specialist. Managing Partner , The Product Alliance
The beauty of product intuition and why doesn't it work
Shani Fargun || Product Manager , Simbionix – 3D Systems
!When COVID gives you lemons – turn them into lemonade
Betty Keren || Product Manager, Microsoft
Adapting to changes in users, lessons we learned at Microsoft Teams.
Nir Aravot ||PRODUCT DIRECTOR | CONSUMER GROWTH & LOYALTY , KLARNA
Product Manager 2.0 - the Accountable Lead.
Ariel Weiss ||Decision Product Manager, Riskified
About the lecture:
Explain yourself - how explaining your decisions can lead to better accuracy
Why does Netflix think Tiger King is what I’ll want to watch next? Will knowing the reasoning behind their technology make a difference in how likely I am to follow their recommendation?
As a product manager, developing explainable products is difficult and will not always have a direct effect on your metrics, so why invest in it? At Riskified, our customers’ transaction approval rate depends on us, which means we have to be adept at explaining our decisioning process while making sure our standard of accuracy stays at top performance. But what exactly is the tradeoff between accuracy and explainability? Is there a tradeoff at all?
In this session, I’ll share my experience dedicating a year of development to explainability, even while it wasn’t clear how it would be reflected in our KPIs. I’ll show you how this led me to understand that not only are accuracy and explainability not in conflict but .when done right, they feed into each other, resulting in an ever-evolving Flywheel Effect
Yoav Yechiam ||Optimization and Analytics Specialist. Managing Partner , The Product Alliance
About the lecture:
The beauty of product intuition and why doesn't it work
"A good PM uses empathy to get into their user's head and drive their experience in the direction maximizing the product goals". But are we really as good as we think we are? In this lightning lecture we'll challenge YOU to test your intuition and prove once and for all what the 'data-driven' approach is full of... Enter at your own risk of disappointment.
Nir Aravot ||Product Director | Consumer Growth & Loyalty , Klarna
About the lecture:
Product Manager 2.0 - the Accountable Lead.
3 years ago at Klarna we redesigned our way of working in order to remove
dependencies between teams; enable them to run faster; and ship high quality
products that our customers will love. Quickly.
We realized that modifying the product manager role is key to achieving this goal.
That’s why today, product managers at Klarna are also “Accountable Leads”.
What does it mean to be an accountable lead?
How does this change impact the product manager role?
What have we learnt about this model in the last 3 years?
In this talk, I’ll share my two cents on this topic, as well as provide you with a
starter kit for adopting this model in your company.
Keren Wexler ||Sr. Director, Product Management, Pendo
About the lecture:
How to earn the trust of the CEO
My personal story of how I transformed my product team into an independent empowered team, trusted by our management.
A one-year journey where we practiced extensive use of data, listening to the voice of the customer, and communicating effectively with executives.
I'll share simple tools, techniques, and guidelines that any product manager can practice.