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px 2015
This conference goal was to increase the networking between the product managers.
With about 500 participants, ProductX 2015 was the highlight event summarizing the yearly mentoring program of Product excellence community.
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1. Product Challenges for Unstructured Data, the Salesforce Journey
Tal Brown - Director, Product Management, Salesforce.com
2. Improve Enterprise products by improving the conversion optimization ratio (CRO)
Ilay Avni – CEO, Web Science
3. Emotions that drive to Good Products
Dr Jacob Greenshpan
4. Product Manager, “Looking for the next challenge”
Daphna Ofek - Product Manager, Google, Waze
5. Breaking The Login Wall. Keep your users active and happy
Idit Minka - UX Specialist, Aman UI & Design
6. Practical networking - to create effective relationships
Rinat Gershfeld - Expert in persuasion, presentation and sales, CEO, Speaking & Beyond
7. The next leap in the product - the Short Guide
Omer Gartzman - Head of Product, Wix Website Editor
8. Practical Advice on, Driving Pivotal Changes
Asaf Bord, Earnix
9. It’s Not About Pinking. The hidden potential of gendered product innovation
Anat Katz-Arotchas - CEO, Standpoint
10. Israel as our sandbox. Israel isn’t a market, it’s a sandbox
Inbal Miron–Bershteyn - Co-founder, CEO, Kidkedoo
11. Complementary thought directions
Gil Graff - VP Product Management
12. When is the time to forget everything you've learned about Product Management
Uri Haramati - Co-Founder& Head of Product, Meerkat
13. The unexpected facts of life
Orly Amrani - General Manager, Wix
14. Product Management. The Next Gen: The Customer as a Product Manager?
Dvir Hoffman - VP, Product Management & Marketing
The 3rd Yearly Conference of Product Excellence
This conference goal was to increase the networking between the product managers.
With about 500 participants, ProductX 2015 was the highlight event summarizing the yearly mentoring program of Product excellence community.
Webinar "The Chasm meeting"
lecture by: Prof. Yanko Goldednberg
Dr. Guy Yogev
Erez Tsalik
Prof. Yanko Goldednberg:
- Growth processes and how the product life cycle looks like taking the chasm into consideration.
- How laggards are actually an important vehicle because most of them are skipping generations and on the adoption curve they appear as innovators. Hence their influence is severely underestimated.
Dr. Guy Yogev:
- Ways to mitigate the chasm affect
- Is there a disconnect between the initial marketing effort and marketing means at late stages? This is not always the case
Erez Tsalik
- (SIT – Systematic innovation thinking) will present and demonstrate cases of systematic creativity approach that can help in designing better products that are going to face a chasm.
Webinar "Crossing the Chasm"
lecture by: Dr. Geoffrey Moore
Geoff Moore is the master at creating a vocabulary for management strategy that captures the competitive dynamics of the times
Books:
- Crossing the Chasm
- Inside the Tornado
- The Gorilla Game
- Living on the Faultline
- Dealing with Darwin
The 4th Yearly Conference of Product Excellence
The focus of the event was Product Agility - the acceleration of the product development process. Faster R&D cycles, continuous delivery, and continuous deployment introduce new challenges to product managers, who want to actively lead and not just react.