!Cognitive biases of the different stakeholders : Don't blame the data
As product managers, we rely heavily on gathering data in order to make product and business-related decisions. But even with the best intentions at heart, many times our decision-making is affected by inherent biases and preconceived notions - not by empirical data.
This is a universal pain across organizations.
In this talk, we will reveal the most prominent cognitive biases and explore mitigation tips to make better data-driven decisions. From Sales to Marketing and from Support to Dev we'll dive into each stakeholder, cover the most painful bias, explore how it affects the product, and how to deal with them.
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Tuesday, 10 December 2024 21:43 posted by iqos iluma
July 23 (Reuters) - Philip Morris International pushed the test-launch of its heated tobacco
device, IQOS, in the U.S. to the fourth quarter on Tuesday
and lowered its annual forecast for the heated tobacco business.
The pilot was earlier scheduled to run in Austin, Texas, in the second quarter, for
which the company reported results on the day.
The company declined to comment on why the launch had been delayed.
Philip Morris has invested billions to promote and expand its portfolio of
alternatives to traditional combustible cigarettes amid stricter
regulations and falling smoking rates in some markets.
The launch of its flagship heated tobacco device in the United States is also facing resistance
from health campaigners, who have written to regulators in the country accusing
the company of misrepresenting past regulatory decisions,
Reuters reported last week.
The company also awaits market authorization from the U.S. Food and Drug Administration for
its IQOS ILUMA device, which it expects by the second half of 2025.
A ban on flavored heated tobacco in the European Union has already hit shipments this
year, with Philip Morris saying the impact from
the ban was "slightly greater" than previously assumed.
This led the company to temper its expectations for volume growth
in the heated tobacco category to around 13% for the full year, down from between 14% and 16% expected earlier.
However, Philip Morris topped quarterly expectations and raised its
annual sales and profit forecasts, betting on demand for its Zyn nicotine pouches, as well as higher cigarette pricing.
(Reporting by Juveria Tabassum and Emma Rumney;
Editing by Pooja Desai) -
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