Our digital products are fast becoming a hub of customer experience as sales activities, marketing messages, support, education and training begin to converge inside our applications. While this is arguably a good trend—the ability to self-service help, education and purchasing empowers users—it also presents new challenges for product teams, requiring an entirely new strategy for delivering products. In this session, learn how product teams are evolving from shipping code to driving adoption of products, factoring customer feedback at every stage of product development, and creating “product ops” to organize and rally entire companies around the product. 

 Join Pendo CEO and co-founder Todd Olson for a presentation and discussion around this key theme from his book, “The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience.”

Todd Olson is co-founder and CEO of Pendo, which provides software that makes software better. A three-time entrepreneur, Olson teamed up with fellow product leaders and technologists from Red Hat, Cisco and Google to launch Pendo in October 2013. The Raleigh, N.C.-based company has since raised $356 million in venture capital, landed more than 2000 customers and now employs 800 people across seven offices around the globe. In 2021, Pendo landed on the Forbes Cloud 100 and Inc. Best Workplaces lists for the fourth year in a row.