Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 34408 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

1176 comments

  • Comment Link 損害 保険 料 控除 Tuesday, 26 November 2024 14:52 posted by 損害 保険 料 控除

    In 2002 Chattanooga undertook a new public planning process, the 21st Century Waterfront, to continue the reorientation in direction of the river that had begun with the Tennessee Riverpark Grasp Plan.

  • Comment Link 車椅子読み方 Tuesday, 26 November 2024 14:49 posted by 車椅子読み方

    The corporate introduced it could make major investments in its U.S.

  • Comment Link 喜多方 犬連れ Tuesday, 26 November 2024 14:44 posted by 喜多方 犬連れ

    Coal manufacturing in Tennessee peaked in 1972, and at present lower than 0.1 of coal production in the United States comes from Tennessee mines.

  • Comment Link 消防士 早死に Tuesday, 26 November 2024 14:35 posted by 消防士 早死に

    One or more of the previous sentences incorporates text from a publication now in the general public domain: Chisholm, Hugh, ed.

  • Comment Link 楽天証券 貸株 設定 スマホ Tuesday, 26 November 2024 14:19 posted by 楽天証券 貸株 設定 スマホ

    The Monkey's Bum first appeared in print 5 years later in the British Chess Journal.

  • Comment Link 散を使った言葉 Tuesday, 26 November 2024 14:18 posted by 散を使った言葉

    Some other tools for online status administration is trackur, Google Alerts and Brandseye.

  • Comment Link デナ 株価 Tuesday, 26 November 2024 14:16 posted by デナ 株価

    Grayve Occasions advert. Be aware the reference to Seven Crows, Chris Todd's web site.

  • Comment Link 大和証券コネクトの業績は Tuesday, 26 November 2024 13:47 posted by 大和証券コネクトの業績は

    In concert, the group has included Daniel Gildenlöw of Ache of Salvation, and occasionally Ted Leonard, Morse's eventual replacement in Spock's Beard.

  • Comment Link ロシア ガスパイプライン Tuesday, 26 November 2024 13:36 posted by ロシア ガスパイプライン

    She additionally was a charter member of Crescent Park Baptist Church in Odessa.

  • Comment Link 倉敷最高気温 Tuesday, 26 November 2024 13:02 posted by 倉敷最高気温

    Also whenever you do arrive at the vet's workplace PLEASE don't put your puppy on the flooring/ground or enable anyone to touch him with out washing fingers first until your French bulldog puppy has had at least three sets of vaccinations & is over 12 -14 weeks of age.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

to-be published