What happens when you realize, months after launching a major integration, that it was the wrong call?

In this talk, I share painful (but valuable) lessons from choosing and integrating a third-party vendor that didn’t quite fit. What started as a shortcut became a costly detour, eventually leading us to rebuild everything internally under impossible timelines.

You'll hear why product must lead the process, how to assess vendor fit beyond surface-level promises, and why you should always run a hands-on POC before signing anything.

You'll also learn when not to go with a third-party vendor, and why building in-house can sometimes be the better bet. If you're debating "buy vs. build" - this talk is for you!