The sudden events of October 7th caught us off-guard, as they did everyone. Within hours, we received a call to action from an aid organization, tasking us with creating a system to help secure shelter for families who had suddenly found themselves without a home. What unfolded in the following seven days was nothing short of extraordinary. Our team rapidly developed a product that became a critical tool for hundreds of command centers nationwide, enabling them to coordinate relief efforts across the county effectively. In this session, we'll share our journey, the critical insights we gained as product managers, and the human lessons we learned while responding to a crisis of unforeseen scale

Selling a product in a zero/low touch based SaaS is both challenging and fun. In this talk, we'll present 3 steps we took to increase the awareness and engagement of the developers community with our database optimization product. We'll discuss our tool based marketing approach, our specially crafted emails, and the engagement of our potential customers with our product.

 Stuck in your industry silo? Craving a fresh challenge? Join Sivan as she shares her career journey of pivoting across diverse domains like education, transportation, advertising, marketplaces, and fintech. Discover her practical toolkit for mastering new landscapes, becoming a domain whisperer, and unearthing your users' true needs. Forget fear – embrace reinvention! This power talk equips you with actionable strategies to conquer any new domain thrown your way, opening doors to a boundless future in product management.

Generative AI is putting the power to design, prototype, and refine ideas directly into the hands of Product Managers and entrepreneurs—no coding required. In this talk, discover how GenAI tools can accelerate innovation, bridge the gap between ideas and execution, and unlock your creative superpowers.

Many companies have a strong Product department and a strong Data department. In this presentation, we'll discuss how we reached the state of working closely together in order to drive the product department to become a data-driven department. Every feature is discussed with an analyst, measured properly, tested statistically, and the final decision whether to deploy or not is based on data outcomes.

This talk is a personal interpretation of the PARTS model, founded by professors Barry Nalebuff (of Harvard) and Adam Brandenburger (of Yale). PARTS uses the Game Theory insights as a base and constructs upon it five additional elements as extra dimensions. Those five elements are: Players, Added Value, Rules, Tactics and Scope. The PARTS model is able to consider a more realistic set of parameters and outcomes than Game Theory.

As companies race to take advantage of emerging opportunities to deliver new value through Generative AI, product teams are exploring effective ways to successfully embed Gen AI into their roadmaps using minimal resources.

Following his work on multiple Gen AI projects with various companies, Ofir developed a framework to help you navigate your journey from idea to full integration into your product and increase the probability of success.

In his talk, using real-world examples, Ofir will share key steps, challenges, best practices and resources you can use to nail your own Gen AI project or feature.

The journey to creating a successful product is multifaceted, requiring more than just technical ability or market insight. This presentation delves into my personal voyage through the dynamic landscape of product management. This talk chronicles my experiences, challenges, and triumphs as I navigated diverse cultural environments and varying market demands to deliver responsibly developed products. From my early days as an aspiring product manager, I have learned invaluable lessons about the importance of adaptability, empathy, and collaboration. This talk will share pivotal moments that shaped my approach, including the influence of cultural nuances on product design and stakeholder relationships, reflecting my personal experience while growing up in multiple cultures as a child and studying abroad as part of my academic research on responsible AI.

In this session, we’ll dive into the metrics that really matter to drive product success as well as into data-driven tactics to build a customer-centric culture. Moreover, we will also explore how product teams measure their own ROI and what benchmarks are available. Ultimately, you will acquire tools to transform your product team into heroes across the company and your stakeholders.

In the ultra-competitive, fast-paced landscape of early-stage B2B startups, knowing and proving your product’s value is essential for growth. Yet, with limited resources and data, measuring value can be challenging. This talk explores why tracking value from the start is crucial, breaking down practical strategies for implementing product analytics and value metrics. With real-world examples, we’ll cover how data insights can empower your sales, marketing, and customer success teams, driving measurable impact across your business. Concluding with actionable steps for startups with no analytics in place, this session equips you with a roadmap to start measuring what matters—no big budget required.

This talk explores the power of a unified analytics platform, bridging collaboration gaps among diverse teams spanning marketing analytics, product analytics, and sales. By establishing a single source of truth, this integration promotes seamless cooperation and enriches data-driven decision-making. Highlighting the leadership capacity of product teams, the talk underscores their pivotal role in steering organizational transformation. The discussion extends to detail best practices for analyzing the entire user journey—from initial awareness to active engagement within the application. We will demonstrate actionable ways to boost conversion rates, ensuring long-term user engagement and maximizing value. Key to this success are strategic user segmentations and actionable data insights.

Having strategy and OKRs is often not enough. If you want to ensure alignment and trust from both customers and GTM, you need to ensure at all times your Ideas are solving high value problems for you customers. 

The good news is that with a sound 360 view (zero blind spots) into your Ideas in all stages (Discovery, Execution and Delivery) you can instantly size opportunities (how many customers are affected and how often?) as well as justify and prioritize your decision based on what customers really want and how it affects the company’s OKRs. An effective Product-GTM alignment can also help eliminate “anecdotal challenges” and vocal customers biases, putting more focus on enablement and making sure each solution is front-and-center.

Navigate how the AI revolution meets you in your day to day as a product manager. We'll learn 4 effective tools and tricks and you'll be ready to take action immediately the following day and make AI your personal assistant. 

We all aim for data-driven decisions, but what do you do when data falls short of providing the necessary insights? 
This session will showcase techniques for turning vague hints and soft signals into powerful insights, using some real-life examples from various startup products. 

Imagine starting a new role where expectations demand a first release in 90 days and a comprehensive vision presented to 600 customers within 40 days. Sounds intense? It was my reality.

Join me as I share firsthand insights from navigating this daunting challenge. Learn how to excel from day one in a new company and domain, crafting a roadmap with confidence to captivate a large audience at your company's premier customer conference. Discover strategies to transform your onboarding into a journey of productivity and success, ensuring you not only survive but thrive in the face of high-stakes expectations.

Guy Loel is an Israeli actor who has dedicated over a decade to exploring the world of mechanical puzzles.

What began as a hobby has evolved into a full-fledged obsession.

During this presentation, we will delve into the puzzle world to uncover valuable problem-solving techniques that can be applied to real-world challenges. He is also a member of IPP (International Puzzle Party).

In pursuing data-driven decision-making, have we become so obsessed with numbers that we've lost sight of our instincts? We will explore the illusion of control that data provides, the downsides it carries, and the often overlooked role of instincts in product management. Prepare to challenge conventional wisdom as a case is made for balancing analytical insights with your natural product intuition.

We’re all told that PMs need to be ‘more business-oriented,’ but many of us discover what that really means only after painful missteps.

In this talk, we’ll reflect on common assumptions about product management and explore how decisions about roadmaps, customer priorities, and business models can carry unexpected financial consequences. Through stories of growth and maturing as a PM, this session invites you to broaden your perspective and align your product vision with business impact - wherever you are in your journey.

It's only by changing roles that you can shift your perspective and see what was just in front of you, but you weren’t able to see. Join us for an insightful talk where Noa Danon, a seasoned product leader turned CEO, shares a candid journey of realizations and revelations. Transitioning from a product-centric role to the helm of a company, she encountered a series of eye-opening surprises about the business world. This talk will dissect several stark assumptions commonly held by product professionals and contrast them with the gritty realities of leading a business. This session is not just about the transition but also about the lessons learned that can empower product leaders to think more broadly and better perform when working with business roles and CEOs. Whether you’ve been told you need to have more of a business mindset, or you are heading the product department, you'll leave with a new perspective on the intersection of product management and business leadership.

Few people have journeyed from being developers and UX designers to product managers, startup management team members, and finally, founders and CEOs. These transitions have given me unique perspectives on various roles and motivations. I made mistakes that only became clear when I changed positions. Working closely with sales doesn’t mean you truly understand business, and the same goes for marketing or being a CEO. This talk provides an authentic reflection on how product professionals are viewed, which I believe will resonate deeply with the audience.

  .One year ago, at the dawn of the Gen-AI revolution, we set out to develop an innovative, intelligent chatbot for sports bettors designed to communicate as a professional analyst

Through our market analysis, we uncovered two key insights:

1. There is no comparable technology on the market.

2. Our competition lies in professional sports analysts providing user insights.

Faced with high development costs, we asked ourselves: Should our MVP be minimal or monumental? We chose to go big. Over four months, two dedicated teams created a high-quality, feature-rich product.

Join me to explore: What drove our decision to aim high with our MVP? How did we balance risks and rewards? What lessons can be learned for your next big product launch?

While planning our growth strategy for 2023 our team at HoneyBook faced an exciting challenge. The previous optimizations we applied to our onboarding flow didn't yield the desired results, prompting us to seek a fresh approach.

Acknowledging the complexity of our product, we realized that combining data insights with genuine user empathy was the key to our success. Better understanding the users behind the funnel numbers and their pains led us to uncover a novel user segmentation approach, laying the groundwork for our growth strategy.

This lecture will explore how a data-inspired approach can unlock new opportunities for innovation and growth in any product. By infusing empathy into your data-driven decision-making, you can transform challenges into opportunities, foster innovation, and achieve exceptional growth for your products. Additionally, you'll gain insights into effective implementation of straight-line onboarding principles, quick testing techniques, and comprehensive impact validation, empowering you to secure stakeholder support for new product growth strategies and attain the results you are aiming for.

A new category in the market? Check. A new industry for me? Check. A new group in the company? Check. All the ingredients were there to present challenges. And opportunities. 
Join us as we explore the journey of building a new product team in a cutting-edge, deep tech scale-up. From building a multi-disciplinary team of domain experts, to leading market education with innovative solutions, to opening back-doors to customer interaction - we'll explore how we navigate uncharted territories on a day-to-day basis.

We are often asked to build a Product Strategy, but not always do we have the model to support our thought process and the integration of the different pieces. Converging the business side, company goals and market condition is the secret in generating an impactful Product Strategy.
In the talk I will present the 360 Product Strategy model which I co-developed as a consultant, used with my customers and using now in Taboola. We will go over the various parts of the model, learn how to get the info and how to connect it all together.
My name is Roee and I'm leading the eCommerce squad at Taboola, I previously managed Product and Presales teams in TOMIA and was a consultant for various companies in the domains of GTM, Strategy and more and, I love snowboarding!

In today’s competitive landscape, building a “moat” around your product is more crucial (and tricky) than ever. In this talk, I’ll share practical strategies based on my personal experience to identify, build, and protect these moats, helping your product stand out and thrive in a constantly shifting market.

Deployment without formal authority is a significant challenge for Product Managers, and when it comes to AI, the complexity reaches new heights, almost like creating art in a scientific world. In this enlightening lecture, Julia will share valuable recipes from her career cooking book that pave the way to success and help prevent AI algorithm failures.
Join us as we explore practical strategies to get things done - the right way, empowering you to navigate the challenges of AI deployments with finesse.

In this session, I’ll take you on a journey through the real-world experience of building an auto-pilot product from the ground up. From deciding to actually pursue an auto-pilot solution, to defining a clear vision of success, and leveraging an operations team to execute efficiently—this session will provide an in-depth look at the key steps involved. I’ll share the challenges, lessons learned, and strategies that helped bring the product to life, offering actionable insights for anyone looking to build smarter, automated solutions.

As a product manager, how do you decide between refining the familiar or breaking the mold to create something entirely new? Join Idan Shaked, CPO of Tabit, as he takes you on a journey through his real-world experiences of building groundbreaking products. From transforming supermarket shopping to revolutionizing restaurant operations, Idan shares the highs, the challenges, and the lessons learned.

Discover when to embrace evolution to build on solid foundations and when to leap into revolution to redefine the game. Packed with actionable insights and compelling stories, this presentation will inspire you to make bold, impactful decisions in your product journey.

Are you ready to navigate the crossroads of innovation?

When we launched the first version of our product, we discovered that users were not interested, and churned. We had a long list of hypotheses, and a mission to improve fast. We needed a hack to reach our MVP. In this session I will share the methodology we developed, which combined competitive research and user research and led us to drive 3X growth in our key metrics.

We all know we need to pay close attention to our customers pains to build a great product... But today, more than ever, we live in an era of explosive growth and tremendous global competition. A great product is simply not enough to drive significant and sustained business results. We, as product managers, need to pay attention to a wide array of interfaces inside & outside of the company, to deeply understand their pains and their needs, and act to address them. Doing this will unlock new levels of cooperation, creativity & trust and deliver results beyond any expectations. In this session, I will share how, in eBay, a systematic method of practicing empathy, enabled us to take on new markets, grow our business, delight our customers, and experience personal growth. By the end of the session you will glimpse a connection between product management and The Wizard of OZ, and how to leverage our shared insights to start your own path of practicing Empathy.

An explosion of AI-driven Products is already here. The impact on our products is huge, sometimes even disruptive. However, reality has taught us that it is not trivial to create products addressing a variety of “out-of-the-lab” scenarios, on a large scale, that would also pass the test of time.

All the drama that occurs behind the scenes of various learning models and complexities should be transparent to our users. This will be a significant victory for both the products and the product manager.

 In this talk, Gadi will share some significant lessons he learned along his rich experience. Five major tips of how to approach designing and developing AI driven products and how to leverage the AI to increase your impact.

Alibaba Israel was founded 4 years ago, today we are working on products that are used by Chinese consumers on a daily basis. Our story tells about the practice and experience we gained on how to deliver products to a different culture, also when language is a barrier. It dives into learning how important it is to get to know your market and customers when you cannot rely on intuition, and how building trust is fundamental before you can start doing business. I will share examples that highlight the learnings and adaptations we had to do when working with the Chinese market, and reflect how any PM can adapt these to his/her day-to-day when working on a product for users in different countries.

Impact is an important aspect of what we do as product managers, we all know that. But knowing is not the same as doing. Noa Ganot hosts our board members for a discussion that will dive right into the challenges in implementing all the great advice that we received throughout the conference, with practical tips that will help you make the most out of it.

How I aligned the company around a flexible initiative-driven roadmap and stopped lying to everyone.

Many of us build annual or quarterly product roadmaps by prioritizing the backlog based on each feature’s value and estimated effort. But the reality is that this hardly ever ends up as planned. In this talk I will show you how I implemented a practical process of prioritizing customer problems rather than features, resulting in better alignment of the company around a flexible and strategic initiative-driven roadmap.   

DATA-DRIVEN and ANALYTICS are two of the most trending words in todays' PM talk. And yet the transition from discussion and being data-minded, to actually using data to truly influence our work is much harder than thought.

In this talk, Yoav Yechiam, a globally recognized Analytics expert, will share with us his take on why most Analytics implementations fail to serve the Product needs.

It's not due to the platforms, tools or even the technical implementation gone wrong. In most cases it's on us, the PMs. When we define and implement our Analytics 'to cover everything' we're missing its true purpose - to understand user behavior IN ORDER TO TAKE ACTION.

It all starts with PMs needing to ask 'what do I need to understand?' as opposed to 'what do I need to measure?'. After hearing this lecture you'll understand why the difference is so crucial to being truly data-driven and analytics able.

One day early in 2020, the entire world was thrown into "chaos” due to a fast spreading global pandemic. Suddenly, the customers’ needs and product usage changed dramatically.

The question became: how can we continue and manage our products during this crisis in real-time?

In this talk I will depict how the PM team rapidly adapted to the situation, collected the flux of information from clients, monitored these changes, and identified the crucial market needs.

I will also demonstrate a series of actions and products that were implemented in order to fit the new market needs, show how the crisis was overcome, and share general insights on innovative and dynamic product management

Why does Netflix think Tiger King is what I’ll want to watch next? Will knowing the reasoning behind their technology make a difference in how likely I am to follow their recommendation? 
As a product manager, developing explainable products is difficult and will not always have a direct effect on your metrics, so why invest in it? At Riskified, our customers’ transaction approval rate depends on us, which means we have to be adept at explaining our decisioning process while making sure our standard of accuracy stays at top performance. But what exactly is the tradeoff between accuracy and explainability? Is there a tradeoff at all?

 In this session, I’ll share my experience dedicating a year of development to explainability, even while it wasn’t clear how it would be reflected in our KPIs. I’ll show you how this led me to understand that not only are accuracy and explainability not in conflict but .when done right, they feed into each other, resulting in an ever-evolving Flywheel Effect

When we saw that an agile approach pushed our breakthrough innovation further and further away, we realized that sometimes planning into the far future can make that future start happening tomorrow. In other words, we’ve brought innovation much sooner, by roadmapping for much later.So, how far ahead should you plan for?In this talk I’ll show the process we went through, and give some simple tips that helped me grow as a PM in building strategic roadmaps.

"A good PM uses empathy to get into their user's head and drive their experience in the direction maximizing the product goals". But are we really as good as we think we are? In this lightning lecture we'll challenge YOU to test your intuition and prove once and for all what the 'data-driven' approach is full of... Enter at your own risk of disappointment.

In this talk, Hadas will review Gmail from its launch till today, from a user and a PM perspective.

Some of the questions that will be addressed: Why do users love Gmail? Why do others hate it? What is the future of Email? How should Gmail build for this future?

No one knows how long the coronavirus pandemic will last, but it should be obvious by now that even after we will go back to our normal routines - our users’ behaviors and habits might never be quite the same.

 As product managers we often find ourselves defining our user personas in the early stages of the product, but in the post-COVID world – will our personas remain the same?

I’m excited to share with you some of my thoughts and help you to embrace and adapt to this new world by better understanding your users, their new needs, new behaviors, and their new goals.

 In this talk, I will focus on 4 important ways this might impact your product, and will share some examples of products that have already adapted to the new world, including Microsoft Teams which I’m working on.

About the difference between vendors and partners, the great value of strategic partnerships, and a few key pointers on your path to partnership execution.

A product manager who is also a startup founder is responsible for the success of the company before the success of the product.

Product decisions are derived not only from customer needs, but also from marketing goals, sales, unit economic, fundraising, HR, and more.

In a startup, the level of uncertainty is high and the activity is constantly evolving. In such a reality, the goals are short-term, the cost of delay is high, and the decision-making process is super agile and minimalistic.

 On the other hand, the founder’s toolset is wider, and the product is just one tool for fulfilling the company’s vision.

It seems like there’s never enough. Your company might have the resources for illustrated portraits of all the office dogs, but when you want to test that really cool feature you thought of last night, well—all the resources are already spoken for. Or maybe you don’t have a company or any dev resources. So you don’t even have those pretty dog portraits. But you have this idea you want to validate because you’re pretty sure it could be a billion-dollar product. 

Sounds familiar? Welcome to my world. In “Product on a shoestring”, I’ll talk about my experience as the poorest guy in the richest orgs, explore different techniques on how to push your product forward even when resources are scarce, and how to use the results to get more resources than the dog-portrait illustrator.  

Simply’s (formerly Joytunes) strategy is creating a single household subscription (similar to Netflix or Spotify) that helps people with their creative hobbies and passions. We started with teaching piano and guitar but are expanding to more and more domains. At the heart of our competitive advantage is the “secret sauce” of building amazing products that users love and discuss. Products that have a deep emotional and magical core, making complex things (like learning to play) simple. The presentation will share key elements of our “secret sauce” through the story of launching Simply Sing: our new singing app, which was done in record time, and is delivering great value. The app helps people who like to sing by adapting songs to their voice and giving them feedback and guidance on how to sing better.

We completed the initial discovery within ~6 weeks and identified a new innovative opening in the market with limited competition.  A team of 5 people launched the app within three months after discovery and then continued to evolve the app at a rapid pace. The app received extremely high user ratings (in the store, through surveys and interviews). It achieved “hot app” status within three months and was featured by apple. We improved our core KPI (D2 retention) by 50% and got 150K downloads with almost no marketing.

When we think of execution, we often think of resources, but it’s not always the case. When we wanted to build our Gantt chart, we had a huge opportunity and a very small team — so it was time for us to get creative. Sound familiar? 

In this lecture, we’ll cover practical tools we picked up that helped us motivate our team, bring real business impact early into the project, and create a culture of fast delivery. 

How can we deliver more value in a shorter time frame? While it sounds counterintuitive, you should stop considering time estimates and deadlines.

With over 20 years of experience both on the development side as well as the product side, I've seen teams spending too much time on time estimations and deadlines. Sprint planning, estimating features, creating Gantt charts, commitments to customers, and building feature-based roadmaps. Too much time is wasted on the planning and less on the actual work.

In this lecture, I'll talk about what we can do as product managers, in collaboration with the dev team, to get value out of the door quicker.  It's not the deadlines; it’s your product thinking. 

Since 2010, I’ve been practicing product management as a product manager, a leader of PMs, and a VP of Product. Previously, I worked as a developer for seven years. One could say I’ve had a very intimate view of the creation and evolution of the PM role, particularly in Israel.  

Product management initially evolved from various roles, including project managers and system analysts. In fact, for many years, product management positions were part of the engineering organization. Over time, the role evolved beyond an engineering execution role to the business side.

Generally speaking, many organizations divide their product management practice into two types of PMs: Inbound and Outbound. Inbound PMs were responsible for the technical execution, with titles such as Technical PM, Product Owner, Program Manager, etc. In contrast, outbound PMs spent most of their time with sales teams, customers, support, etc. Many companies also adopted hybrid models, such as the Full-Stack Product model, which designates the responsibility of a particular part of a product to a PM but with a more balanced investment of inbound and outbound work.  

The approach we’ve adopted at Torq, which is becoming more commonplace industry-wide, leans heavily towards the outbound approach. Most product management resources are invested in the strategic challenges of building a company and its product, leaving the engineering execution to software engineers. The approach one chooses impacts how to build both product and engineering teams and, more or less, the entire company. In my session, I will demonstrate the essence of this approach, what I call “Strategic Product Management”, and explain how it enabled Torq to quickly reach product-market-fit.

In the past, I worked as a PI (private investigator), and in the last few years, I realized that product management is quite similar in obtaining data about your users/suspects.

In both cases, you must perform out-of-the-box thinking to reach the relevant people and data.
Because it can take time to discover, research, and digest data, there is always a conflict between trying to move fast and making a data-driven decision.
In my talk, I will give practical tips and showcase examples of how I was able to gather data in less time to make the right decisions.

Product managers & sales relationships may have inherent challenges. In this talk, we'll see why some of the common failures are actually opportunities that we, as product managers, and our product can benefit from. Relevant to any startup/ company with a sales organization, both in B2B and B2B2C products.