Over the last decade or more, product managers and tech companies have gained influence and a seat at the executive table.
Rich will talk about moving from internal translators of technical stories to directly gathering customer insights, driving strategy, and focusing on end customer value in addition to revenue.

Bio:  Rich Mironov is a 35-year veteran of software product management including 6 B2B startups. He is a smokejumper product executive – parachuting into software companies to run product teams on an interim basis – and has coached scores of product leaders. He founded Product Camp, has been blogging about software product management since 2002 and his “Art of Product Management” was one of the first books on the subject.  Rich thinks a lot about product organizations, working with company executives, and the economics of software.