What’s the right strategy for a product in a category that doesn’t exist? 

If you’re transitioning from a big company to a zero-to-one startup or just looking for fresh ways to validate new ideas, this session is for you. We’ll explore innovative tools, budget-friendly strategies, and tips to avoid common testing pitfalls - including when to move on and take a leap of faith. 

A view of product management from a sales perspective, and how PMs can help in the sales motion and make a real impact on the business.

I integrated a GenAI model into my products and lived to tell the tale.

Since ChatGPT burst into our lives in November 2022, the hype around Generative AI (GenAI) has reached new heights. Today, there is hardly a tech organization that isn't integrating or considering integrating GenAI into their processes and products, sometimes justifiably, sometimes not.

As product leaders, we are often seen as those who need to bring the vision and insight on how to incorporate this technology into the products we manage. In this talk, I will attempt to cut through the hype and simplify the topic with practical tools for product managers, based on my experience working with GenAI capabilities in Microsoft's health group over the past year.

By the end of the lecture, I hope you'll have the knowledge to:

When and why it is appropriate to use GenAI

The available options, along with their advantages and disadvantages

How to consider aspects of Safety, Security, and Responsible AI

In a world where product success is often measured solely by immediate metrics like OKRs and KPIs, Mor invites you to delve deeper and explore the true health of your product beyond these surface indicators. Is your product growth sustainable, and can it continue in the long term?

Join her to discover how to identify and leverage essential health metrics that drive sustainable growth and ensure your product stays aligned with market demands. Mor will share effective strategies for promoting cross-functional collaboration, fostering a culture of transparency, and implementing robust measurement frameworks. Drawing from real-world experiences at Payoneer, she will provide actionable insights to help your product not only thrive in the market but also build resilience against future challenges.

With a focus on the hidden factors that contribute to long-term success, this presentation will equip you with the practical tools you need to navigate the complexities of product management effectively. Additionally, these insights will be invaluable for risk management, helping you anticipate and mitigate potential issues before they become critical.

This is a great opportunity to transform how you approach product growth and ensure your team is set up for sustained success in an ever-evolving landscape!

Explore how we can prioritize and resolve “unhappy flows” (user interactions that don’t fulfill user intent) and how focusing on these issues can Improve user experience and create stickiness to your product. 

Structure of session:

• Definition:
  What are "unhappy flows" and why the handling of those flows often get stuck in
  the backlog?
• Why are we doing this?
  Do we always need to focus on unhappy flows when our KPIs are focused on growth, user base expansion, and monetization? Not always!
• Principles of prioritizing unhappy flows:
  how to differentiate between noisy edge cases to unhappy flows that prevent your product from growing?

What can product managers take from this session to their day-to-day routine?

• Understand and map out your unhappy flows.
• Assess the operational effects these flows have on customer service and support teams.
• Analyze user behavior after encountering these flows to understand the true impact on engagement and trust.
• Use data to prioritize resolving unhappy flows with the most significant business impact.
• Summarize how addressing unhappy flows is about user satisfaction and aligning operational efficiency and business growth.

Let’s dive into why technical expertise is a must for every product manager.

We’ll share the story of how our product management evolved from chaos to a competitive advantage by focusing on technical infrastructure. It’s a story of overcoming obstacles, making tough decisions, and realizing that sometimes the messiest moments lead to the biggest breakthroughs.

Join us for insights on how the right tech approach can boost your product’s performance.

In this talk, I share the story of how the founders' request to create a marketplace at our startup, led to an unexpected solution. Spoiler alert: we didn’t build a marketplace. Faced with the challenge, we pivoted away from simply fulfilling the request to deeply analyzing what would truly drive growth while keeping the core idea in mind. This talk reveals how we aligned our solution with business outcomes, utilized customer networks for growth, and prioritized long-term value over quick financial gains, transforming a straightforward request to build a marketplace into a robust growth engine

This talk dives into the story of Wix's evolving strategy, the Open Platform, and the continuous growth it delivers. We'll share the why, what, and how of our open platform strategy, including our "aha moment" of realizing that opening the platform was the right move. We'll discuss both the high-level strategy and the tactical tips that helped us iteratively open our platform.

We'll share stories from two perspectives: Rephael, Wix's Product Professor and Strategy Specialist, will discuss the strategic rationale behind the Open Platform. Noa, Wix's Dev Tools Product Manager, will showcase the tactical aspects of opening the platform by simplifying tools that empower external developers to expand Wix. This talk will have you asking - should I open my platform to grow my product? And with the right tools to start doing so.

Join us for an in-depth exploration of how AI is transforming B2B product management through a real-world case study. We'll examine how traditional product processes are being redefined in the Gen AI era, from validation methodologies to rapid prototyping. Drawing from our recent launch of SafeCollab, Lightricks' enterprise solution, we'll share practical insights into the changing landscape of product development and discuss emerging roles and competencies crucial for the future of product management. The session will provide valuable takeaways for product managers navigating the intersection of AI and enterprise solutions.

In the fast-paced world of product management, tech debt often lurks in the shadows, quietly accumulating and threatening to derail your most ambitious plans. Join Oren Yosifon from Cellebrite,  for an insightful session where we demystify tech debt and reveal why it deserves a prominent place on your product roadmap. Learn how to identify, manage, and prioritize tech debt just like any other roadmap item. Discover strategies to balance innovation with maintenance, ensuring your products remain competitive and resilient. This talk will empower you to take control of tech debt, engage withtransforming it from a hidden burden into a strategic asset.

In an era where product problems are translated into AI models to solve them, and with so many models out there, how can we as product managers ensure that all product requirements will be addressed in the selected model before committing to research and development? This session will cover the four "Product-Model Fit" principles Keren created based on her personal experience. These principles will help you conduct guided discussions with your data researchers, direct the research team with requirements that fit the AI domain, and set you, your team, and your product up for success.

First impression is established in the very first seconds and affects the way the environment perceives us.

We are all "standing in front of an audience" -Small talks, networking, presentations, dates, job interviews, managing employees and basically in every interaction!

So how can you improve your communication skills, unlock your carisma and Present the best version of yourself?

Through an effective experiential methodology, you will learn how the knowledgeable use of body language can improve interactions and generate positive change in your professional and personal life.

What will you get?

Tools for upgrading your non verbal messages

Basic principles for analyzing body language

We will reveal what each part in the body transmits

What do our hand movements deliver?

Face and facial expressions

Body tilts

How can you transmit power and presence through the voice and more..

I am the proud father of an 18-year-old girl who has been part of Benjamina's robotics groups for the past 6 years. This year, she serves as one of the team captains, and just a month ago, her team achieved first place in the World Robotics Championship - FRC, surpassing thousands of teams worldwide. Over the years, I've delved deeper into this world, discovering unique methodologies and strategies that offer valuable lessons for product managers in high-tech companies.

In the FRC competition, each year presents a new challenge where teams must build a robot within a tight schedule. They start competing just six weeks after the global announcement of the competition's structure and rules for that year. Unlike product launches that allow for adjustments, there's no room for rejection; teams must innovate and compete with the resources available. The process involves meticulous planning, rapid production, extensive software development (for the robot and supporting systems), and continuous iteration over the two-month competition period. This team continuously refines its methodology year by year, achieving unprecedented success - no Israeli team has previously won at this level, which is usually dominated by teams from the USA with budgets ten times larger and support from sponsors like NASA, Boeing, and Apple.

For us as product managers, learning from a group of young individuals (alongside mature mentors who have integrated into the high-tech industry) who represent the future of technology is both fascinating and invaluable. These insights will be showcased in my upcoming lecture, providing concrete examples of innovative strategies and methodologies.

 Discover how the Wix Analytics Chatbot is making website data easy to understand through simple conversations. The talk will share insights from its development, highlight its capabilities, and discuss the challenges and lessons learned along the way

 In real life product manager tale, Ram will take you step by step thru series of what seemed to be the right decisions, which lead to a failed product. 

Learning from those mistakes, to be a better product manager, and when eventually facing this collapse of assumptions and effort going down the drain - pull yourself together and move on.