A new category in the market? Check. A new industry for me? Check. A new group in the company? Check. All the ingredients were there to present challenges. And opportunities. 
Join us as we explore the journey of building a new product team in a cutting-edge, deep tech scale-up. From building a multi-disciplinary team of domain experts, to leading market education with innovative solutions, to opening back-doors to customer interaction - we'll explore how we navigate uncharted territories on a day-to-day basis.

It's only by changing roles that you can shift your perspective and see what was just in front of you, but you weren’t able to see. Join us for an insightful talk where Noa Danon, a seasoned product leader turned CEO, shares a candid journey of realizations and revelations. Transitioning from a product-centric role to the helm of a company, she encountered a series of eye-opening surprises about the business world. This talk will dissect several stark assumptions commonly held by product professionals and contrast them with the gritty realities of leading a business. This session is not just about the transition but also about the lessons learned that can empower product leaders to think more broadly and better perform when working with business roles and CEOs. Whether you’ve been told you need to have more of a business mindset, or you are heading the product department, you'll leave with a new perspective on the intersection of product management and business leadership.

Few people have journeyed from being developers and UX designers to product managers, startup management team members, and finally, founders and CEOs. These transitions have given me unique perspectives on various roles and motivations. I made mistakes that only became clear when I changed positions. Working closely with sales doesn’t mean you truly understand business, and the same goes for marketing or being a CEO. This talk provides an authentic reflection on how product professionals are viewed, which I believe will resonate deeply with the audience.

As a product manager, how do you decide between refining the familiar or breaking the mold to create something entirely new? Join Idan Shaked, CPO of Tabit, as he takes you on a journey through his real-world experiences of building groundbreaking products. From transforming supermarket shopping to revolutionizing restaurant operations, Idan shares the highs, the challenges, and the lessons learned.

Discover when to embrace evolution to build on solid foundations and when to leap into revolution to redefine the game. Packed with actionable insights and compelling stories, this presentation will inspire you to make bold, impactful decisions in your product journey.

Are you ready to navigate the crossroads of innovation?

All PMs want to be business-oriented, but what does that actually mean? Is it simply projecting revenue dollars in your roadmap or (more recently) prioritizing profit?

In fact there is a language to businesses and that is the language of finance people. So PMs who learn to incorporate considerations such as Gross Margin, Revenue Recognition or Fiscal Year Budgeting can become more influential and create more impact for the business they serve.

This talk is a personal interpretation of the PARTS model, founded by professors Barry Nalebuff (of Harvard) and Adam Brandenburger (of Yale). PARTS uses the Game Theory insights as a base and constructs upon it five additional elements as extra dimensions. Those five elements are: Players, Added Value, Rules, Tactics and Scope. The PARTS model is able to consider a more realistic set of parameters and outcomes than Game Theory.

The journey to creating a successful product is multifaceted, requiring more than just technical ability or market insight. This presentation delves into my personal voyage through the dynamic landscape of product management. This talk chronicles my experiences, challenges, and triumphs as I navigated diverse cultural environments and varying market demands to deliver responsibly developed products. From my early days as an aspiring product manager, I have learned invaluable lessons about the importance of adaptability, empathy, and collaboration. This talk will share pivotal moments that shaped my approach, including the influence of cultural nuances on product design and stakeholder relationships, reflecting my personal experience while growing up in multiple cultures as a child and studying abroad as part of my academic research on responsible AI.

In today's competitive landscape, creating and sustaining unique differentiators, or "moats," is more challenging than ever. Just as my mother-in-law's unique cooking keeps us coming back to her table, a company's distinctive features keep it ahead in the market. Despite her generosity in sharing recipes, my attempts to replicate her dishes never quite match up. This experience illustrates how companies create their own protective moats—those unique traits and capabilities that set them apart from competitors, much like the moats around medieval castles. Identifying, articulating, and maintaining these moats has always been a difficult task, but it's even more crucial now with the rise of LLM models and the multitude of start-ups leveraging them.

In this exciting era where large language models (LLMs) have become widely accessible and commoditized, building sustainable moats is essential for product differentiation and growth. Companies must go beyond the surface-level features and delve into what truly makes them unique to maintain a competitive edge. This talk aims to shed light on the significance of moats in product management, offering practical strategies to identify, build, and sustain them, ensuring your products remain compelling and resilient in an ever-evolving market.

In an era where product problems are translated into AI models to solve them, and with so many models out there, how can we as product managers ensure that all product requirements will be addressed in the selected model before committing to research and development? This session will cover the four "Product-Model Fit" principles Keren created based on her personal experience. These principles will help you conduct guided discussions with your data researchers, direct the research team with requirements that fit the AI domain, and set you, your team, and your product up for success.

In pursuing data-driven decision-making, have we become so obsessed with numbers that we've lost sight of our instincts? We will explore the illusion of control that data provides, the downsides it carries, and the often overlooked role of instincts in product management. Prepare to challenge conventional wisdom as a case is made for balancing analytical insights with your natural product intuition.

 In real life product manager tale, Ram will take you step by step thru series of what seemed to be the right decisions, which lead to a failed product. 

Learning from those mistakes, to be a better product manager, and when eventually facing this collapse of assumptions and effort going down the drain - pull yourself together and move on. 

  .One year ago, at the dawn of the Gen-AI revolution, we set out to develop an innovative, intelligent chatbot for sports bettors designed to communicate as a professional analyst

Through our market analysis, we uncovered two key insights:

1. There is no comparable technology on the market.

2. Our competition lies in professional sports analysts providing user insights.

Faced with high development costs, we asked ourselves: Should our MVP be minimal or monumental? We chose to go big. Over four months, two dedicated teams created a high-quality, feature-rich product.

Join me to explore: What drove our decision to aim high with our MVP? How did we balance risks and rewards? What lessons can be learned for your next big product launch?

Navigate how the AI revolution meets you in your day to day as a product manager. We'll learn 4 effective tools and tricks and you'll be ready to take action immediately the following day and make AI your personal assistant. 

In the ultra-competitive, fast-paced landscape of early-stage B2B startups, knowing and proving your product’s value is essential for growth. Yet, with limited resources and data, measuring value can be challenging. This talk explores why tracking value from the start is crucial, breaking down practical strategies for implementing product analytics and value metrics. With real-world examples, we’ll cover how data insights can empower your sales, marketing, and customer success teams, driving measurable impact across your business. Concluding with actionable steps for startups with no analytics in place, this session equips you with a roadmap to start measuring what matters—no big budget required.

In this session, we’ll dive into the metrics that really matter to drive product success as well as into data-driven tactics to build a customer-centric culture. Moreover, we will also explore how product teams measure their own ROI and what benchmarks are available. Ultimately, you will acquire tools to transform your product team into heroes across the company and your stakeholders.