3 steps we took to increase our SaaS sales in 3x

About the lecture:

 3 steps we took to increase our SaaS sales in 3x

Selling a product in a zero/low touch based SaaS is both challenging and fun. In this talk, we'll present 3 steps we took to increase the awareness and engagement of the developers community with our database optimization product. We'll discuss our tool based marketing approach, our specially crafted emails, and the engagement of our potential customers with our product.

Explain yourself - how explaining your decisions can lead to better accuracy

Roadmap/Strategy Fit

The beauty of product intuition and why doesn't it work

How to earn the trust of the CEO

!When COVID gives you lemons – turn them into lemonade

Adapting to changes in users, lessons we learned at Microsoft Teams.

Product Manager 2.0 - the Accountable Lead.

About the lecture:

Explain yourself - how explaining your decisions can lead to better accuracy

Why does Netflix think Tiger King is what I’ll want to watch next? Will knowing the reasoning behind their technology make a difference in how likely I am to follow their recommendation?
As a product manager, developing explainable products is difficult and will not always have a direct effect on your metrics, so why invest in it? At Riskified, our customers’ transaction approval rate depends on us, which means we have to be adept at explaining our decisioning process while making sure our standard of accuracy stays at top performance. But what exactly is the tradeoff between accuracy and explainability? Is there a tradeoff at all?

 In this session, I’ll share my experience dedicating a year of development to explainability, even while it wasn’t clear how it would be reflected in our KPIs. I’ll show you how this led me to understand that not only are accuracy and explainability not in conflict but .when done right, they feed into each other, resulting in an ever-evolving Flywheel Effect